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30 MARCH 2018
10 Years of Wine in Moderation at wine expos
Over the last 10 years, Wine in Moderation has been actively participating at business to business events, wine expos, etc. passing the moderation message and sharing their knowledge with the sector on how to encourage the moderate and responsible consumption of wine; examples in Argentina, Portugal (ACIBEV & AEVP), Greece, Germany, Hungary, Spain, the Netherlands, etc. show this important involvement.
We are therefore extremely happy to reach this momentum by signing a Partnership with Vinexpo and witnessing the high visibility of Wine in Moderation at the recent ProWein wine expo, where the traction gained by the programme can be seen through the national, regional and company booths proudly showing their affiliation to Wine in Moderation.
| ||Wine in Moderation more visible than ever at ProWein 2018 |
|18 - 20 March 2018 |
ProWein closed its doors after three intense days, welcoming over 60,000 guests and 6,870 exhibitors among which Wine in Moderation, which had the pleasure of hosting visitors at the newly designed Wine in Moderation booth led by the Deutsche Weinakademie. Located at the Northern Entrance of the fair, the team of facilitators informed visitors about the Wine in Moderation programme, how to join and why it is important. It also took the opportunity to organise some typical WiM actions, such as breathalyser tests carried out throughout the fair.
| ||Vinexpo joins Wine in Moderation as Associated Partner |
|13 March 2018 |
The cooperation between Wine in Moderation and Vinexpo, which was officialized in Bordeaux, will be looking to raise knowledge on wine, health and responsible drinking, to raise the significance of social responsibility in the alcoholic beverage industry and enhance the impact of the Wine in Moderation programme towards the wine business.
| ||The fourth edition of “In vino Virtus” warms up for Vinitaly 2018 |
|15 - 18 April 2018 |
Given the success of past editions, State Police and Unione Italiana Vini have decided to renew their partnership at Vinitaly for the fourth consecutive edition of the information campaign “In Vino Virtus” that will have the claim: “Change your drinking Save your life”.
| ||Vinocamp looks out to europe |
|18 - 20 March 2018 |
Wine in Moderation was at Vinocamp, a conference which took place in Paris on 05 March 2018, with a focus on “Wine, Communication, Innovation Where Is Europe?” and which saw the participation of over 200 wine professionals. Present to introduce the programme to the large number of participants, Wine in Moderation was also invited to attend a round table discussion where the aim was to learn more about e-learning tools and get general feedback on wine education.
| ||“Wine in Moderation” introduced at the Sommelier School of Lithuania |
|23 March 2018 |
Sommelier School of Lithuania graduated some of its students last 23rd of March in its capital city, Vilnius. For the first time since it joined the programme in December 2017, the Sommelier School presented Wine in Moderation to students and guests present, putting an important emphasis on the role of Sommeliers in the education and communication of the moderate consumption of wine to consumers.
| ||Fashion and moderate consumption of wine mix in the city of Porto, Portugal |
|22 - 24 March 2018 |
The 42nd edition of Portugal Fashion Autumn-Winter 2018/19 took place in the City Park of Porto on 22, 23 and 24 March. A true fashion city was created in the largest urban park of the country, where a megastructure was installed. With no less than three big fashion areas each comfortably accommodating about 1,000 spectators per show, the fashion city proved to be the perfect place to inform consumers about their consumption of wine. AEVP thus decided to jump on the occasion and disseminate its campaign “Do you know how to be Moderate” material throughout the whole event.
| ||IWINETC selects Wine in Moderation to present the results of its Wine Tourism Symposium |
|10 - 11 April 2018 |
The 10th Annual International Wine Tourism Conference, Exhibition & Workshop (IWINETC) has selected Wine in Moderation to present the results of its Symposium “Responsible Wine Tourism for a Sustainable Wine Culture” which took place in Santorini last November 2017.
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