Vin et Société

La asociación Vin & Société fue creada en 2007. Representa y agrupa al sector francés del vino con el objetivo de transmitir conocimientos sobre el vino y su cultura y promover el consumo responsable de alcohol.

Sus miembros son:

  • 21 interprofesionales regionales que representan a todos los productores de vino por región
  • 7 organizaciones nacionales: Comercio (UM-Vin) y Producción (CNAOC, indépendants Vignerons, ANIVIN de France, CCVF, CFVDP); CNIV


Entre 2011 y 2012, las prioridades de Vin & Société se centraron en la comunicación de las directrices para un consumo moderado, la cultura del vino y la salvaguardia de beber con moderación como una norma social. Con una inversión de alrededor de 2 millones de euros para desarrollar grandes campañas de comunicación y actividades educativas, el sector del vino francés a través de V & S consiguió llegar a la sociedad francesa (consumidores, profesionales y otras partes interesadas) y aumentar la conciencia y el conocimiento sobre estas cuestiones.

Vin & Société

12 rue Sainte Anne
75001 Paris
France

www.vinetsociete.fr

Desde el 05/03/2018 hasta el 05/03/2018
Vinocamp looks out to Europe
Ubicación:
Wine in Moderation was at Vinocamp, a conference which took place in Paris on 05 March 2018, with a focus on “Wine, Communication, Innovation Where Is Europe?” and which saw the participation of over 200 wine professionals. Present to introduce the programme to the large number of participants, Wine in Moderation was also invited to attend a r [...]
Desde el 27/03/2017 hasta el 18/06/2017
One minute to discover a wine region
Ubicación:
With the aim of highlighting oenotourism and the diversity of its wine regions, the French wine sector has developed a set of short TV programmes called “1 Minute, 1 Vineyard” * that will be broadcasted on the two main public service channels from 27 March to 18 of June. Entirely focused on the heritage of the French wine culture, highlighting [...]
Desde el 01/03/2017 hasta el 01/03/2017
Initiating tasting for young wine professionals
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For the first time since its first edition in 1998, the Young Wine Professionals’ Competition (CJPV)* focused on the "responsible and moderate consumption of wine". Through its unique position as WiM National Coordinator in France and considering the theme chosen for this year, it was an honour for Vin et Société to preside the Competition. Ea [...]
Desde el 25/02/2017 hasta el 05/03/2017
Vines and sustainable agriculture
Ubicación:
Vines are an integral part of the landscape and economy of many regions around the world. Cultivation of vines has been part of the agricultural activities since ancient time and has its special place in the French agriculture. The annual Paris International Agricultural Show is the perfect opportunity to celebrate it. The annual show which took p [...]
Desde el 06/12/2015
Vin et Société launches multichannel national campaign on drinking guidelines
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Vin & Société launched their first public information campaign on drinking guidelines earlier this month. With the ambition to inform the consumer about safe levels of drinking and excessive consumption, this campaign will last several weeks combining social media (#Vindomptables); an information page on the association’s website; and prese [...]
Desde el 20/07/2015 hasta el 31/08/2016
A toolbox to encourage responsible consumption
Ubicación:
With moderation and responsibility at the heart of the French wine sector, Vin & Société has developed a Toolbox listing all the messages – including responsible consumption benchmarks – which should be included in the different communication material – for instance: events, radio, training courses, tastings, display advertising, etc. [...]
Desde el 04/02/2015 hasta el 31/12/2015
Vin & Société launches weekly “prevention meetings”
Ubicación:
Already active on social media, Vin & Société has decided to take the opportunity of their strong presence on Twitter to continue reaching out to consumers through weekly “prevention meetings” on Twitter. Since early February, Vin & Société invites its followers every Wednesday to present and to learn more about prevention campaigns [...]
Desde el 01/04/2012 hasta el 30/09/2012
Repas Divin (Divine Meal)
Ubicación:
“Repas divin” (Divine Meal) is a “new gastronomic series produced by Vin & Société and proposed and broadcasted by national and regional TV Channels and on-line media (web TV and websites). By concocting delicious dishes, learning about wine pairings and discovering unexpected sites in the French wine regions, and providing tips for r [...]
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