A growing trend, oenotourism is not only a source of revenue for wine regions, for the wine business value chain and for the society, but it is also revealing and safeguarding the great cultural heritage of wine. It is also the perfect opportunity to introduce the visitor to wine culture and to educate him on how to best appreciate wine: in moderation and responsibly.
How will wine tourism develop in a socially responsible and sustainable way?
This is the question that the Wine in Moderation Autumn Symposium will try to answer on 02 November 2017 on Santorini island, Greece.
During the symposium, we will learn more about the cultural heritage of wine, we will experience wine tourism first-hand on the beautiful island of Santorini and we will discuss about the latest trends. Through interactive sessions, we will identify the various actors involved in wine tourism and their role in promoting the Wine in Moderation message.
The symposium is organised by the WiM Association, co-organised by Wines of Greece under the patronage of the International Organisation of Vines and Wines, with the support of Boutari Winery and SantoWines. The symposium is part of the annual meetings of Wine in Moderation and will bring together key actors around an important topic.
For more information about the programme, the speakers and registration for the Symposium, we invite you to click here.