Considered as one of the most important of the wine industry, the Vinos y Bodegas Wine Fair brought together Argentinean wine professionals and wine lovers in a joyful event. The 2014 edition, organised by Bodegas de Argentina and La Rural last October, welcomed more than 10 000 visitors and was indeed different than previous years as the Wine in Moderation-Art de Vivre message was put at the core of the wine fair.
Consumers were invited to learn more about wines and all its aspects, and to share wine culture in a unique environment. In addition to the proposed wines and wineries, a gourmet market, some live shows, DJs and wine cocktails specifically created for the occasion were also offered during the wine festival.
To encourage responsible consumption by the visitors of the fair, free water stations were installed around the premises. Furthermore, every visitor was only allowed a certain number of vouchers to taste the wines presented, no additional vouchers could be bought onsite.
To end the fair on a positive note and ensure a safe return home, taxis were present at the exit of the event to prevent drivers from taking the wheel in case of need.
With a huge number of visitors, high media coverage and innovative approaches, the WIM message reached both the public and professionals.