What are the upcoming trends, opportunities and challenges in the wine sector, how will EU winegrowers adapt to ensure a more sustainable viticulture? The event “The Future of EU Viticulture” that took place in Brussels on November 6th tried to provide some answers.
Hosted by Copa-Cogeca and CEVI, two founding members of the Wine in Moderation Programme, the workshop saw the participation of a number of high-end speakers from the European Institutions. The Wine in Moderation Association was also invited to participate bringing a personal contribution to the discussion by presenting the importance of CSR and social sustainability. The event was followed by a wine tasting where Wine in Moderation was also involved providing information and awareness material on responsible drinking and offering guests the possibility to breathalyse before leaving the party.
A number of guests were identified during the tasting with a badge “Ask me about wine” encouraging conversation and inviting participants to discover the wines and learn more about the culture of wine.