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Lower-alcohol wines taste inferior - false perception or reality ? Deutsche Weinakademie asked Intervitis fair visitors

04 Noviembre 2018 - 06 Noviembre 2018
Ubicación: Germany
Organizador: Deutsche Weinakademie GmbH-DWA

País:

Do lower-alcohol wines "automatically" taste inferior?

How do representatives of the wine sector react to this topic?

Is this topic better avoided because it is assumed that a lower-alcohol wine cannot be tasty?

Maybe the answer is not the one you thought it would be.

During the 2018 Intervitis wine fair, the Deutsche Weinakademie (DWA) wanted to better understand how lower-alcohol wines are perceived and how they could fit "Wine in Moderation" in promoting responsible drinking.

Based on a blind tasting of the same white wine but with different alcohol content (11, 9 and 7 vol.% alcohol), visitors of the fair were asked to fill in a questionnaire to rate the taste of the wines. In addition, the testers were asked to guess which alcohol content belongs to which wine?

The evaluation of almost 200 questionnaires showed that lower-alcohol wines are not a bad choice. In terms of taste, they were in fact rated best by the majority of tasters.

The pilot test revealed that:

  • alcohol content and taste do not necessarily correlate with each other;
  • many more producers are interested in lower-alcohol choices than seems to be the case;

These results also show that sensory experiences could pave the way for national Wine in Moderation prevention campaigns.

This is the second time that the DWA introduces the Wine in Moderation message at this German Fair. As in 2016, the DWA informed visitors again about the risks of driving under the influence of alcohol with the “Don’t Drink and Drive” campaign – with a driving simulator, visitors could experience driving under the influence of alcohol and realise the dangerous consequences it can have. The DWA also provided water in Wine in Moderation water cups to encourage visitors to stay hydrated while tasting wines, embodying the Wine in Moderation message.

Held every two years, the fair attracts a great number of professional visitors. For the 2018 edition, about 18,000 visitors from 50 countries attended the fair.


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