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In vino virtus reenlists for a second edition

10 Abril 2016 - 13 Abril 2016
Ubicación: Verona, Italy
Organizador: Unione Italiana Vini - UIV

País: Italy

For the second consecutive year Unione Italiana Vini together with the Verona state police are in Vinitaly with the social awareness campaign "In Vino Virtus ". The campaign aims at promoting the values ​​of safe driving and fighting the problems related to drink/driving.

Visitors of the big Italian trade fair were informed about the consequences of alcohol abuse during the entire duration of the fair by the State Police. They were given the opportunity to experience driving while impaired with a "Ready2Go" simulator, in combination with special deforming glasses.

In parallel, more than 30 member companies of UIV presented their bottles labelled with the campaign. A new message was also launched "Enjoy Your Wine, Don't Drink Your Life" as opposed to last year’s "Change your drinking, Save Your Life".

With the hope of making this campaign a regular event of the fair and already thinking about next year’s edition, organisers of the campaign will aim to work with the State Police to further communicate this important message throughout the year in parallel with the Wine in Moderation message of responsible and moderate drinking.

UIV is proud to be working side by side with the State Police who has been successfully developing similar campaigns for many years already.


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