Following the success of the two previous editions, “In vino virtus” will once more be part of Vinitaly, and will for the first time also be carried out on several squares of the city of Verona, to reach a broader number of people.
Organised in partnership between Unione Italiana Vini and the Italian State Police, “In Vino Virtus” aims at raising awareness about the hazards of drink and driving; with its central message: “Change your drinking, save your life”.
In addition to the stand of the Police at the fair, specially designed labels will be used by participanting wineries to transmit a strong message on moderate and responsible consumption of wine. No less than 30 producers have joined the campaign and will display wine bottles bearing these labels on their stands.*
Drinking wine in moderation during meals is part of the well-known and appreciated Mediterranean diet and lifestyle; and the Italian culture and civilisation. Many studies have concluded that wine is a key element of a balanced diet and can have positive effects on health if consumed in moderation. It is however important to inform wine consumers about the negative effects related to the misuse and abuse of alcoholic beverages, this is the main goal of the campaign.
“In Vino Virtus” is part of a more extensive programme implemented with the active participation of UIV, both at national level and international level to inform consumers: wine should always be enjoyed with a sense of individual and social responsibility.
* RUFFINO SRL, LUNGAROTTI Società Agricola a r.l., CAVIRO SCA, Franz Haas, Aziende Agricole Planeta ss, Cantine e Vigneti Mezzacorona, CANTINE SETTESOLI SCA, MARCHESI FRESCOBALDI SOCIETA' AGRICOLA SRL, BERTANI DOMAINS SRL, Terredora di Paolo SSA, CAVIT S.C., MGM MONDO DEL VINO SRL, CASA VINICOLA ZONIN SPA, DONNAFUGATA SRL SOC. AGR., BANFI SOCIETA' AGRICOLA SRL, SCHENK SPA, CONTE TASCA D'ALMERITA SOC. AGR. SRL, LA MARCA VINI E SPUMANTI SCA, VINICOLA DECORDI S.P.A., PERLA DEL GARDA DI MORENICA SARL, GRUPPO CEVICO SOC. COOP. AGR., CANTINA VALTIDONE SCARL, Casa Vinicola Armando Martino srl, Garofano Vigneti e Cantine - Tenuta Monaci, Copertino, SOCIETA' AGRICOLA TERENZI SRL, AZ. AGRICOLA TAMBURINI EMANUELA, Varvaglione Vigne & Vini Srl, CUVAGE SRL, SOC. AGR. TENUTA SANTA CATERINA S.S., Maculan Società Agricola S.S.