The 42nd edition of Portugal Fashion Autumn-Winter 2018/19 took place in the City Park of Porto on 22, 23 and 24 March. A true fashion city was created in the largest urban park of the country, where a megastructure was installed. With no less than three big fashion areas each comfortably accommodating about 1,000 spectators per show, the fashion city proved to be the perfect place to inform consumers about their consumption of wine.
AEVP thus decided to jump on the occasion and disseminate its campaign “Do you know how to be Moderate” material throughout the whole event. Collectible postcards showing fun phrases, attractive colours and Pop Art inspired images and cup bases with a QR Code leading to the website www.wineinmoderation.com were distributed to the visitors, providing tips and drinking guidelines.
Similar actions have already been organised by the Port Association in past months, for more information click here.