Bodegas de Argentina participated at the Masticar Food & Wine fair for the third time early May, promoting the message of Wine in Moderation.
The Wine in Moderation message was received by more than 35 000 people in four days, and responsible drinking was indeed at the core of the fair.
The Villavicentio mineral water company, an innovative partnership of Bodegas de Argentina for the national Wine in Moderation programme, distributed mineral water to participants while healthy, fresh and organic food was available at the fair. The WiM message of always accompanying wine with a glass of water and tasty food was therefore perfectly demonstrated.
Furthermore, WiM Video, photos and Wine in Moderation digital communication was also featured at the event linking the Wine in Moderation message of responsibility and the belief that it is compatible with a healthy lifestyle with the Masticar Food & Wine Fair – a fair dedicated at raising awareness about the importance of good nutrition.
The Masticar Fair took place in Parlermo, El Dorrego Buenos Aires from 5 to 8 May 2016 and received the visit of 150.000 people in four days.