“A Moderação leva sempre a melhor” a Portuguese TV Campaign about responsible consumption

14 Octubre 2014 - 11 Enero 2015
Ubicación: Portugal
Organizador: Associação das Empresas de Vinho do Porto - AEVP

País: Portugal

Developed by the Association of Port Wine Companies, the TV Campaign “A Moderação leva sempre a melhor” was aired over 200 times on Portuguese National television (RTP1 and RTP2).

Constructed on a double approach, the spot which was aired between 14 October 2014 and 11 January 2015, presents different kinds of people, opposing those who by exaggerating, adopt annoying and/or harmful behaviours, and those who live or provide pleasant moments. The TV spot, which lasts 30 seconds, thus aims at making moderation fun and entertaining with the main message that “appreciation is linked with the right "dose".

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