Launched in March 2017, the Portuguese campaign “Do you know how to be moderate” * closed the year with a number of important actions carried out in the city of Porto.
An awareness campaign with a special emphasis on Christmas and New Year’s Eve was indeed developed in the central streets of the city, mainly near bars, and consisted in the distribution of branded flyers, postcards and cup bases with a QR Code redirecting to the Wine in Moderation website where more information about the moderate and responsible consumption of wine can be found.
A simultaneous advertising campaign also featured radio spots, Cinema clips together with information inserts in the weekly movies brochure (8 weeks: 09 Nov 2017 to 03 Jan 2018), advertising in newspapers and magazines.
The organiser of this special campaign, AEVP, also sent a special Christmas Newsletter to all its stakeholders with information about the moderate consumption of wine.
More information can be found on the Facebook page of AEVP
* Translated from the Portuguese “Sabes ser Moderado?”