Wine in Moderation forms alliance with the Mediterranean Diet Foundation

25/05/2015 – Barcelona, Spain. WiM Association adheres to “Paralelo 40” and partners with the Mediterranean Diet Foundation (MDF) to fight alcohol-related harm and to promote a healthy lifestyle based on the Mediterranean Diet.


In an event that took place in Barcelona, with the participation of more than 100 scientists, representatives of authorities and economic operators, the MDF launched the “
Paralelo 40 - WORLD MEDITERRANEAN DIET SURVEILLANCE SYSTEM” with the endorsement of a large number of local, national and international stakeholders, among them the WiM Association, FEV and FIVIN. Paralelo 40 is a global multidisciplinary project supported by a Scientific Advisory Board which aims to understand and analyse the trends, evaluate findings and disseminate information and knowledge on the Mediterranean diet and healthy eating habits.


As such, it becomes a tool to safeguard the Mediterranean Diet, recognised as Intangible Heritage of UNESCO since 2011, and defend and promote a healthy lifestyle.


The Scientific Committee of “
Paralelo 40” is made up of a large group of prestigious and renowned international researchers led by Dr. Ramon Estruch.

The Mediterranean Diet Foundation (MDF) has a long standing contribution in promoting research on the Mediterranean Diet in relation to its healthy, historical, cultural, culinary, agricultural and environmentally friendly aspects and with the launch of Paralelo 40 is becoming an international reference for research in the Mediterranean Diet.


Considering the global approach of Paralelo 40, and the links of the MDF with the successful national Wine in Moderation Programme in Spain led by FEV and supported by FIVIN, the MDF has adhered to the WIM programme and become a Wine in Moderation Programme associated partner.


With the aim of reducing alcohol related harm, the main objective of the Partnership agreement between the MDF and WiM Association, signed on 25 May 2015 in Barcelona, is to support the effective implementation of the Wine in Moderation Programme.


Stylianos Filopoulos, Director of the WiM Association, commented: “The Mediterranean Diet is more than a diet, it is a lifestyle closely linked with the climate and it has an unparalleled contribution to societies around the world. The wine is not only traditional but also naturally linked with the Mediterranean Diet, as the Paralelo 40 is the Earth latitude where the vines are grown and the wines are vinified”.


Filopoulos also mentioned “Wine in moderation is an essential part of the Mediterranean Diet and its pyramid, we are delighted to adhere to “
Paralelo 40” launched today by the Mediterranean Diet Foundation and we are looking forward to the assessment of trends and the latest scientific evidence about the Mediterranean diet as well as working with the MDF to further disseminate evidence-based information through our international Wine in Moderation network”.

Canva of the launch of Paralelo 40

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