Second edition of BDWAbyWIM presents new “Responsibility Award” to Wink Lorch for “Don't Supersize My Wine Glass”.
It is with great pleasure that the 2016 BDWAbyWIM honors Ms. Wink Lorch with the “Responsibility Award” for her article “Don't Supersize My Wine Glass”, published in the Wine-Searcher last January. The article raises an important issue related to the problem of supersized glasses in the wine offer and highlights the importance of encouraging moderate consumption of wine.
“We are delighted to present Wink Lorch with the new Responsibility Award introduced in the 2016 BDWAbyWIM. It highlights the role which communicators have in encouraging responsible consumption and safeguarding a sustainable wine culture” said George Sandeman, President of the WiM Association. He continued “promoting responsibility and moderation is everyone’s concern and an influential voice like Wink Lorch makes an excellent point in her article about oversized glasses.”
This year’s edition of BDWAbyWIM saw the inclusion of the “Responsibility Award” presented by Wine in Moderation, reinforcing the importance of responsible communication to the international wine writers’ community.
The culture of wine and responsible communication were the criteria considered when selecting the winner of the “Responsibility Award”, a prize that could be awarded to any entry no matter whether it was shortlisted or won one of the other award categories.
This is the second consecutive year with WINE IN MODERATION as the proud supporter of the renewed Born Digital Wine Awards (BDWAbyWIM), which aims to identify and reward responsible voices in wine communications that celebrate diversity and cultural expression.
For the first time since the relaunch of the BDWA, these awards also received the support of several associations among which FIJEV, the International Federation of Wine and Spirits Writers (FIJEV) which promotes contacts between wine journalists and writers all over the world.
FIJEV also recently teamed-up with Wine in Moderation, to support the programme’s cause and further encourage the principles of responsible communication in FIJEV’s membership code of ethics.
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