|Vinho com Moderação|
|Wine only appreciated in Moderation|
|Claudia Ines Quini|
|Wine in Moderation - Art de vivre programme|
|Lamberto Vallarino Gancia|
Ms Claudia Ines Quini highlights O.I.V.'s strategy for reducing the harmful effects of alcohol and the Wine in Moderation programme.
Name: Christian Barré
Title: CEO Pernod Ricard Winemakers Spain
Mr. Christian Barré explains the different environmental and social responsibility initiatives Pernod Ricard-Domecq Bodegas has set as priorities giving as an example Domecq Bodegas's involvement and actions in the Wine in Moderation programme.
For its second edition, the International Bulk Wine & Spirits show (IBWSS) will be in London, gathering a number of award-winning speakers. Wine in Moderation will be represented there through the participation of its director, Stylianos Filopoulos.
Pernod Ricard renewed its partnership with the Erasmus Student Network (ESN) in presence of CEO Alexandre Ricard, for the eighth consecutive year. The agreement, signed in Brussels last 24 January, aims to encourage moderate alcohol consumption among Erasmus students around the European Union.
Initiated in Da Vinci, a Dutch Michelin Star restaurant, the W.I.M. Wine Arrangements emerged a year ago with the aim of helping consumers discover wine and food pairings with half glasses of wine to encourage a moderate consumption.
Amsterdam – Ronald Giphart and Harold Hamersma receive 2018 Wim over wijn award for the television programme “The white, rosé and red trip through the USA”* aired on Kitchen 24, a Dutch TV channel fully dedicated to food & lifestyle.
With 2017 coming to an end, we are delighted to look back at yet another year of growth and co-creation. Numerous activities, new members and partners, participation at international expos and important milestones have marked this year, bringing Wine in Moderation to the next level.
Press Release – Brussels, 01 December 2017 – By joining WiM Association, the Sommelier School of Lithuania (UAB Namine peleda) becomes the National Coordinator of the Wine in Moderation programme in Lithuania, and the first in the Baltic countries.
The 2017 winners of the Born Digital Wine Awards by Wine in Moderation were released at 6pm CET on 30 November during an online awards ceremony.
Recognised for its contribution in reducing alcohol-related harm, Wine in Moderation was invited to present the social responsibility actions of the wine sector in the European Parliament in Brussels on 29 November 2017.
Press Release – London, 17 November 2017 – The Wine & Spirit Education Trust (WSET) joins the Wine in Moderation Programme as Partner with a strong focus on education and the inclusion of the responsible message.
Wine in Moderation organised the very successful Symposium “Responsible Wine Tourism for a Sustainable Wine Culture” in Santorini, Greece.
It was in 2002 that CEVI emerged with the aim to gather and represent the independent winegrowers in Europe. Today, the Confederation of European Winegrowers, chaired by Thomas Montagne, celebrates its 15th anniversary, a date that will be marked with an event on the 7th of November.
In the presence of numerous MEPs, European Commissioner Vytenis Andriukaitis and Jerzy Plewa, Director-General of AGRI, CEVI celebrated its 15-years anniversary last 7 November at the Cercle Royal Gaulois, a showcase of art and literature in the heart of the European capital. CEVI took the opportunity to reiterate its commitment to Wine in Moderation, which was also praised by eminent personalities present at the event.
A growing trend, wine tourism is not only a source of revenue for wine regions, for the wine business value chain and for the society, but it is also revealing and safeguarding the great cultural heritage of wine. How will wine tourism develop in a socially responsible and sustainable way?
We are happy to announce that the Wine in Moderation Symposium which will take place in Santorini on 2nd November, is fully booked.
Leading scholars from Harvard and other American and European universities will be gathering from 16 to 20 October in Sani, Greece, for the experiential Mediterranean Diet & Health Conference.
On October 17, Vin & Société received the prize for the best public interest award from the jury "Adelphe Anev", partner of the international film festival "Oenovideo".
Organised by the French Federation for Aperitif Wines, the Master of Port is a prestigious event that crowns the excellence of Sommeliers and Port wine. Iulia Scavo succeeds to Denis Verneau moved and proud to hand the title to the first woman ever crowned Master of Port.
Today will mark the release of the shortlisted entries of this year’s Born Digital Wine Awards. Sponsored by Wine in Moderation, the body that aims to inspire healthy lifestyles and well-being, and to contribute to the reduction of alcohol related harm, the awards recognise high-quality journalism, photo and video promoting the culture of wine.
With 2017 almost coming to an end, the WiM Committee of the Royal Association of Dutch Wine Merchants (KVNW) met to discuss about the 2017 WiM actions, analyse the results and plan ahead.
In the last couple of years, Belgium has seen an increase in the number of responsible actions targeting wine consumers.
Celebrating its first year as national coordinator of the Wine in Moderation programme in Hungary, the National Council of Wine Communities (HNT) has been increasing actions targeting professionals and consumers, developing material and increasing its reach throughout the country.
The Born Digital Wine Awards by Wine in Moderation (BDWAbyWIM) is the only competition that awards talented writers, photographers and video producers creating digital material in 7 different languages and is proud to count on an equally international and highly talented panel of judges.
Following the Oenologists‘ training curriculum, a new resolution was adopted during the International Organsiation of Vine and Wine (OIV)’s General Assembly that took place in Bulgaria in June 2017; introducing Wine in Moderation in the training curriculum of Sommeliers. With both resolutions making a clear reference and recommendation on wine, health and responsible practices training; Wine in Moderation is recognised as a necessity for wine professionals.
One of the world’s leading wine trade shows, Vinexpo Bordeaux embraced the Wine in Moderation message and presented it to its visitors from 18 to 21 June 2017.
Vin & Société has recently updated its website, regrouping all the actors involved in road safety prevention on one single platform. The aim is to empower the organisers of wine parties and festivals with all the necessary information to inform and educate the consumer about the dangers related to drink driving, raise awareness and implement concrete measures adapted to the setting of a wine festival / party.
The nice and friendly character Wim, developed in the frame of the Dutch “Wim over wijn” campagin, has come to life in a TV commercial giving tips on how to best appreciate wine.
Already in its fifth edition, the well-established social awareness campaign on moderate and responsible drinking: “Conoscere l’Alcol”, has become an annual summer appointment for the producers of wine, spirits and beer in Italy.
Press Release – Brussels, 1st of June 2017: The Born Digital Wine Awards (BDWAbyWiM) return in 2017 and will be opening for submissions on the 1st of June, accepting material in seven different languages.
The European Association Summit is the annual meeting of association executives that allows them to learn from each other and exchange good practices. The 2017 edition took place on 30-31 May in Brussels, and WiM Associaiton was selected to showcase the evolution from a start-up to maturity and Wine in Moderation‘s evolution from a European policy commitment to an international movement.
Wine in Moderation has recently launched a new online registration procedure that enables actors of the wine value chain to join the programme and register to use the Wine in Moderation logo.
“Do you know how to be moderate”* is the new Wine in Moderation campaign you will be seeing if you live in Porto, Portugal. Launched by AEVP in March 2017, the campaign which is designed around fresh and modern images, is very different than previous ones and aims at reaching a broader spectrum of wine consumers.
The famous Dutch food channel “24 Kitchen” has recently joined the Wine in Moderation programme in The Netherlands. Active through its TV channel, its website, and social media (Facebook, Instagram and Twitter), “24 Kitchen” is a food & lifestyle platform that has been awarded best digital broadcaster and website three times in row.
Beautiful Istria, along the coast of Croatia was recently elected as 2017 Wine City (village) of the year by Munskänkarna. Elected every year by the Swedish Consumer Association, the wine city of the year is selected based on a number of criteria, among which vicinity, quality and innovation.
ProWein closed its doors on Tuesday after three intense days, welcoming over 55,000 visitors and 6,500 exhibitors. Wine in Moderation also joined the fair sharing information and creating value.
The Wine in Moderation message will be present at ProWein, one of the world’s leading wine trade fairs which will take place in Düsseldorf, Germany from 19 to 21 March 2017.
Brussels, 16 March 2017. Following the publication of the European Commission report on the labelling of alcoholic beverages, Wine in Moderation would like to highlight the fact that information on wine and diet has been available since Spring 2016 on the www.wineinmoderation.com website.
At a time when the Danish “hygge” calls for a “well-being” and that the Japanese Wabi-Sabi promotes appreciating the beauty in the “naturally imperfect world”, the question everyone asks is: when did we start needing reminders to enjoy the simple pleasures of life?
What is the best way to plan my visit to the wine expo? Have you ever asked yourself this question in the past? With the expo season going at full speed, the Greek National Inter-professional of Vine and Wine took the matter into their hands a developed a hand out that was distributed in the occasion of the one of the biggest Greek wine expos: Oenorama.
With the aim of always reaching more wine consumers, the “Wine in Moderation” website has been translated into four additional languages reaching a grand total of ten languages*.
Wine in Moderation has always believed that a greater understanding of tasting and appreciation of wine can improve the consumer’s enjoyment and as a result generate a more moderate and responsible consumption.
The WiM Association has therefore recently developed a new “Guide for Tasting” destined at wineries and bigger wine companies to give easy and ready to use tips and hints to enhance their wine tastings and further improve and facilitate a responsible and moderation consumption of wine.
On 28 January 2017, Noélie Genevey – WiM Association Board Administrator presented the Wine in Moderation programme to the members of the Federation of Wine Brotherhoods in the occasion of their general assembly that took place in Paris, France; building on the great heritage of wine and opening to a new public.
Second edition of BDWAbyWIM presents new “Responsibility Award” to Wink Lorch for “Don't Supersize My Wine Glass”.
The winners of the 2016 Born Digital Wine Awards, brought to you by Wine in Moderation (#BDWAbyWIM) are announced today during an online ceremony at 19.00 GMT.
The National Inter-Professional Organization of Wine and Vine (EDOAO) becomes National Coordinator of the Wine in Moderation programme in Greece.
With the aim of giving more targeted information to the young adults visiting the “Pedagogical Centre about Port and Douro Wines”, the Association of Port Wine Companies (AEVP) has recently developed new Wine in Moderation booklets presenting the moderation message in a simpler and more comic way.
With education at the core of its activities, Vin & Société has been developing projects to meet the challenges associated with responsible consumption. The French association signs a partnership with the KEDGE Business School to train the new managers of the French and international wine industry on issues related to responsible drinking.
For the third year in a row, Eat! Brussels Drink! Bordeaux takes on the moderation message and integrates it in its communication. Fully dedicated to the discovery of gastronomies from around the world, the festival also puts forward the link between gastronomy and wine by welcoming Bordeaux wines to the party.
The 2016 edition of the Born Digital Wine Awards, brought to you by Wine in Moderation (BDWAbyWIM) recently closed submissions, receiving 267 entries 22 countries from across the world of wine; an increase of 20% compared to the 2015 edition.
A new Wine in Moderation video currently available in 7 languages, was created by the WiM Association, with the aim to explain in a fun and fresh way what the Wine in Moderation Programme is about, who is behind it, what type of actions are developed and of course what makes it so special.
The WiM association is happy to announce that the Wine in Moderation Programme Implementation Report 2014-2015 is now available online. 2014-2015 has been a period of growth and action but also a year of planning for the future bringing new thoughts and ideas to the table.
The organisers of the Born Digital Wine Awards brought to you by Wine in Moderation are happy to announce that the entry deadline will be extended to the 18th of July, 2016.
Portuguese Health Authorities publish the Mediterranean Diet Wheel, associating wine in moderation with the Mediterranean eating pattern.
The Born Digital Wine Awards, brought to you by Wine in Moderation returns in 2016 for its second year with new categories.
A symposium on Viticultural-enological factors and health attributes of wine was oragnised by the Catholic University of Piacenza, in the frame of the International Master of Science programme VINTAGE and with the participation of the WiM Association.
Bodegas de Argentina receives a special mention from the Congreso University, in Mendoza, one of the five most important Universities of the country.
Press Release – Paris, 3 June 2016 – The International Federation of Wine Brotherhoods confirms its commitment to promoting a sensible enjoyment of wine by joining Wine in Moderation.
Following its successful “Taste of Europe” campaign which took place last year, Friends of Glass – FEVE confirms its commitment to Sustainability and Responsibility and launches a new campaign: “Endless Lives of Glass”.
The Hungarian wine sector takes up the challenge of responsibility and joins the Wine in Moderation – Art de Vivre movement.
Wine in Moderation introduces information on wine and diet in www.wineinmoderation.com website.
After using our old leaflets for some years, it was time for some refreshing changes. We are therefore happy to announce that the Wine in Moderation leaflets have adopted a fresh and modern look adding dynamism and vitality to the information of moderate and responsible consumption.
For yet another year, FIVS held their Global Trade Policy Conference, in Brussels. WiM association was there to inform the high representatives of wine and spirits business about the Wine in Moderation Programme Implementation and raise significance on social responsibility actions.
04-14 April, Paris. WiM Association proposals to include training on moderate drinking and responsible business practices in the OIV recommended guidelines for the training curricula of Sommelier and Oenologist were accepted during the OIV spring technical committees.
16 March 2016, Lisbon – ACIBEV and ViniPortugal sign a Partnership to collaborate and deliver training on Responsible Service of Alcoholic Beverages.
3 March 2016, Budapest – WIM Association presented the Social Responsibility Programme of the wine sector in the 4th edition of the Wine Law and Marketing Conference.
With the aim to further inform the German wine sector about the Wine in Moderation Programme, the Deutsche Weinakademie has launched a new concept: Wine in Moderation Advocates.
On the occasion of a tasting of Greek wines organised by the Greek Embassy of Brussels and New Wines of Greece, the Greek wine sector though EDOAO takes one step further with the WIM Association and the message of responsible consumption.
Press Release – Stockholm, 22 January 2016 – The WIM Association and Programme has been joined by Munskänkarna the largest non-profit association for wine education and wine tasting, with over 25,000 members.
Bodegas de Argentina has signed a Partnership agreement with Bayton HHRR with the aim to educate staff and employees about drinking guidelines and responsible and moderate consumption of wine.
02-03/12/15, Verona, the culture of responsible wine appreciation was presented by Wine in Moderation Association in the Mood and Food Session of the 2nd edition of the Wine2Wine Conference in Italy.
27/11/15, Shanghai. In the framework of the “EU-China wine cooperation” project, the Wine in Moderation Programme was presented to the Chinese Alcohol Drinks Association and authorities.
Last 17 November, Bodegas de Argentina presented “Wine in Moderation: Two years after & Next Steps” at Casa Nieto Senetiner. The main objective of the summit was to share with different companies, press, wineries and government authorities the main actions that were carried out during these last two “WIM” years and the next steps for the WIM programme in Argentina, to continue building and enhancing the wine as a culinary, cultural and social experience.
On Monday 9 November, a wine tasting of the Luxembourg independent winegrowers was organised by the Independent Winegrowers’ association (CEVI) at the Embassy of Luxembourg, currently holding the Presidency of the European Union.
On 28-29 October, in the occasion of their 150-year anniversary, BASF organised a Creator Space Summit to celebrate sustainability. Wine in Moderation was one of the active participants.
The winners of the 2015 Born Digital Wine Awards, brought to you by Wine in Moderation (#BDWAbyWIM), were announced Saturday, 24th October 2015, at the 2015 Digital Wine Communications Conference (DWCC) in Plovdiv, Bulgaria.
The International Organisation of Vine and Wine (OIV) has approved the candidacy of Wine in Moderation (WIM) Association as Observer.
The Shortlist for the 2015 Born Digital Wine Awards, brought to you by Wine in Moderation (#BDWAbyWIM) is announced today, 13th October 2015.
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The new WIM Observer member will undertake its first WIM activity by integrating the WIM message of moderation and responsible consumption in two important events.
28/09/15, Palermo, WiM Association took part in a dialogue meeting with Systembolaget’s External Board of Directors, for an open and broad discussion on public health issues and the Wine in Moderation Programme, together with MEP Giovani La Via (Chair of the EP ENVI Committee).
For the second consecutive year, Bordeaux wines join Brussels’ most famous food fair and Wine in Moderation is there to encourage moderation and responsibility.
In the frame of their new agreement signed last July, Bodegas of Argentina and the National Institute of Viniculture (INV) have established a responsible consumption action plan, defining several activities and events to strengthen and disseminate the responsible consumption message throughout the Argentinian wine sector.
HOTREC just released its 2014/2015 Annual Report dedicating an entire page to responsible and moderate consumption and its partnership with the WIM Association.
Member states of the OIV met for the 13th General Assembly in Mainz which took place on 10 July 2015 and elected the new OIV President for a term of 3 years: Prof. Dr. Monika Christmann was elected as the successor of Claudia Inés Quini.
On the occasion of the 38TH OIV Congress, President of OIV Claudia Inés Quini presented George Sandeman, President of the WiM Association, with the OIV Merit Award for his achievements in the sector and his leadership in the Wine in Moderation-Art de Vivre Programme.
Vin & Société has formalised a first major partnership with SYNHORCAT – the National Union of Hotel, Restaurant, Café and Catering – making training on responsible and moderate consumption mandatory for all future professionals of the industry.
A Wine in Moderation workshop was organised on Tuesday 24.06.15 at Pernod Ricard Winemakers in San Sebastian, to present Wine in Moderation developments and discuss the role of WIM Ambassador Companies in spreading the message of moderation and responsibility.
The Wine in Moderation-Art de Vivre (WIM) Aisbl took part in the first European session of The Exchange organised by Nomacorc in Montpellier on 2nd June. For this very first European edition, the organisers decided to focus on Corporate Social Responsibility (CSR) and its growing importance in today’s economy. As the international reference in the wine sector’s CSR, WIM Aisbl was invited to present the WIM programme, and its aim to encourage moderate and responsible drinking at European and international level. Its current activities notably in regards to consumer information were also presented.
After 8 successful years as Secretary General of CEEV - Comité Européen des Entreprises Vin, José Ramón Fernández has taken his next professional step to be Director of European Affairs in Pernod Ricard. Dr. Ignacio Sanchez Recarte will take over as the new CEEV Secretary General as from 1st June 2015.
While the final list of judges will be announced soon, we would like to reveal that great wine personalities have already confirmed their participation.
Vrazon, organisers of the Born Digital Wine Awards, brought to you by Wine in Moderation (BDWAbyWIM), are very pleased to announce that Richard Siddle has agreed to become the Chair of Judges for the 2015 edition of the awards.
Brussels – 27/04/2015. The WIM Spring Wine Tasting Reception organised in parallel with the 2015 FIVS Global Trade Policy Conference gathered more than one hundred personalities of the wine sector, ranging from authorities, to high representatives of the international wine business, and many friends and partners of WIM Aisbl.
The DWA, one of the founding members of the Wine in Moderation-Art de Vivre (WIM) Programme and Association, has been carrying out its commitment to raise awareness and knowledge on appropriate drinking patterns in a consistent and ever expanding way since the very beginning.
With the launch of several projects, Unione Italiana Vini (UIV) has been scaling up action and is taking up the cultural challenge of wine.
The Born Digital Wine Awards, launched in 2011 by Vrazon, announces the 2015 edition brought to you by Wine in Moderation. The BDWA will continue to champion the best content produced online, but with an even greater focus on the culture of wine.
With the endorsement of the Italian Ministry of Agriculture, UIV is organising a round table debate with the aim of discussing the relation between pleasure and health bearing in mind the unique place of wine in the Italian culture and society.
Le Soir, major Belgian newspaper, publishes an extensive article on the Wine in Moderation-Art de Vivre programme, where WIM is recognised as the good way to promote responsibility in the consumption of wine...
“Accompany wine with good food, alongside a glass of water": the Wine in Moderation – Art de Vivre message that Bodegas de Argentina has taken further by partnering with DANONE, leading company of bottled water, to provide a "glass" of water at all their wine events.
The new V&S website aims to put forward the wine sector’s global commitment to social responsibility as well as science based information about wine, health and social aspects, to inform and educate on moderate and responsible drinking.
Wise Drinking, Pernod Ricard’s global application devoted to responsible drinking, has been enhanced with new features for the holiday season.
The third year of the Spanish campaign QUIEN SABE BEBER, SABE VIVIR was presented during a press conference attended by several members of the authorities, celebrities and journalists.
The VET Art de Vivre Partnership Programme awarded with very good to excellent scores across all categories, and recognised as an example of good practice.
Mr. George Sandeman (Portugal) representing CEEV, was re-elected as President, Ms. Ursula Fradera (Germany) representing National Associations was re-elected as Vice-President and Ms. Noelie Genevey (France) representing Ambassador Companies was elected as Treasurer.
Following, the Dutch Wine Trade Association's (KNVW) interest to join the Wine in Moderation movement to promote responsible consumption, WiM Association was invited to present the Wine in Moderation Programme to the KNVW’s General Assembly that took place in Gouda on 30 October 2014.
As part of the campaign “Quien Sabe Beber Sabe Vivir”, initiated in 2012, FEV - the Spanish Wine Federation - has recently launched the first online game about wine called TRIVINO. The game aims at promoting greater awareness on the world of wine from an entertaining approach, reporting on production areas, varieties and, of course, patterns of responsible and moderate consumption, central goal of the campaign.
Wine in Moderation welcomes a new member from South America to further spread the message of moderation and responsibility.
Following 2 years of structured meetings, the VETartdevivre partnership organised the conference “Professional education: wine, culture, health & responsible drinking” to disseminate the results of the programme and propose concrete tools for the education of key professionals on wine, health and responsible drinking.
The Austrian Wine Academy which joined the WiM Association in 2013, has successfully launched its Wine in Moderation training programme in Austria´s HORECA schools making it now part of their wine training curriculum.
Bodegas Abiertas is one of the biggest wine tourism events aiming at spreading oenoturism activities. Within the actions that were carried out on the day of the event, a Wine in Moderation – Art de Vivre action was organised: "designated drivers" were not only given a wristband with the WIM logo, they also received prizes and gifts from the wineries to reward them for their responsibility.
The fourth edition of the Wine Rock Tour took place on the 3rd of May and for the first time ever, the Wine in Moderation – Art de Vivre Programme was a part of this event. This event is a unique opportunity to promote and associate passion for music, love of the land and a certain sensitivity for the wines produced as well as people’s desire to share this experience of the senses with their friends, said the organisers.
Over the last month, the Spanish Federation of Wine (FEV) and the Wine and Nutrition Research Foundation (FIVIN) have formalised two new commitment adhesions to the Wine in Moderation – Art de Vivre (WIM) programme: the “Schools of Hospitality Business National Association" and the wine route “Montilla-Moriles”.
The 2014 FIVS Public Policy Conference tackled the issue of responsible and moderate drinking. The “Moderate Consumption of Alcohol Beverages - Roundtable Discussion gave the opportunity to sector representatives from all over the world to present different actions and their results.
The 13th meeting of the Committee on National Alcohol Policy and Action took place on 4-5 March 2014 in Brussels, Belgium.
On 22 February, Jerez hosted the Official Act Designation Jerez, European Wine City 2014. The event, chaired by the President of RECEVIN, Pietro Iadanza, counted on the attendance of the latest European Wine Cities, Marsala (2013) and Palmela (2012).
City of Jerez and "Jerez Wine & Brandy Route" join the WIM Programme !
SOGRAPE Vinhos launched the project "Let's take action to life": a monthly thematic information leaflet sent out to all Sogrape Vinhos employees. This leaflet aims at making Sogrape Vinhos coworkers aware of the benefits of moderate consumption, of a nutritious and balanced diet, exercise, etc. showing the will of Sogrape Vinhos to invest, educate and inform its employees about a moderate consumption and a healthy diet.
29/01/14, the Huffington Post (France) published an article mentioning 2nd WIC Scientific Conference and Wine in Moderation-Art de Vivre.
Spanish Federation of Wine (FEV) & the Wine and Nutrition Research Foundation (FIVIN) formalised a new commitment adhesion of the “Serranía de Ronda Wineries and Wine Route”, ENOFUSION, ENOFESTIVAL...
The Wine in Moderation – Art de Vivre Programme was presented at the 3rd annual Human Resources Forum of the Vitivinicultural Industry of Argentina (Foro Annual de Recursos Humanos – RRHH) whcih took place on 5 December 2013.
The new WIM website (www.wineinmoderation.com) will provide relevant information to consumers and stakeholders, and marks the second year anniversary of Wine in Moderation – Art de Vivre (WIM) aisbl. The creation of WIM aisbl in November 2011 took the commitment of the wine sector to fight alcohol-related harm to a second phase.
The Wine Information Council welcomed more than 100 experts from all over the world for its second scientific conference: Wine in Moderation – from Science to Art de Vivre.
Stylianos Filopoulos, director of the WiM Association, was invited to present the WiM Association and the Wine in Moderation Programme at the first edition of the Wine Vision conference which took place in London from 18 - 20 November 2013.
With summer at our doors, Vin & Société has reminded all its members about the importance of integrating responsible practices at wine tastings and wine festivals to prevent risky behaviours. It is a question of ensuring four essential values at the heart of welcoming visitors: conviviality, sharing, discovery and safety.