National WIM Coordinators

Unione Italiana Vini - UIV

Unione Italiana Vini (UIV) is one of the leading associations in Italy that supports the national implementation of the Wine in Moderation programme.

UIV is the oldest and most representative organisation of the wine sector. Founded in Milan in 1895 as a union of the largest producers and wine merchants, it represents a turnover equal to 80% of Italian wines and ensures the development of the wine sector in Italy according to the rules of transparency and the free market, and promotes the culture of vines and wines in Italy and the world.

Unione Italiana Vini - UIV
Via G.B. de Rossi 15
A00161 Roma

From 07/04/2019 to 09/04/2019
Fifth edition of “In Vino Virtus” receives patronage from European Parliament
Location: Verona, Italy
For the fifth consecutive year, UIV has renewed its commitment to spread a responsible culture of wine through its social awareness campaign "In Vino Virtus - Change your drinking save your life". This year’s edition will be organised under the patronage of the European Parliament, as well as national authorities, such as the Ministry of Agricult [...]
From 15/04/2018 to 18/04/2018
The fourth edition of “In vino Virtus” warms up for Vinitaly 2018
Location: Verona, Italy
Given the success of past editions, State Police and Unione Italiana Vini have decided to renew their partnership at Vinitaly for the fourth consecutive edition of the information campaign “In Vino Virtus” that will have the claim: “Change your drinking Save your life”. “Our association has been involved for years in the promotion of the [...]
From 08/12/2017 to 10/12/2017
“Drink & Drive” initiative with Wine in Moderation and the state police at Bassano wine festival
Location: Bassano, Italy
From 8 to 10 December, more than 140 wineries took part in the first edition of the “Bassano Wine Festival” held at the Bassano del Grappa exhibition centre, in Italy. Among numerous exciting events, Unione Italia Vini (UIV) was invited to present Wine in Moderation, in cooperation with the State Police who explained the problems related to [...]
From 28/06/2017 to 28/06/2017
Pirandello: his passion for wine
Location: Rome, Italy
The Istituto di Studi Pirandelliani, a cultural institute of the Italian Ministry of Cultural Heritage, Activities and Tourism, will be organising an event to celebrate the 150th anniversary of the birth of Luigi Pirandello, the Italian dramatist, novelist, poet and writer. This event will be held under the patronage of Unione Italiana Vini and Win [...]
From 09/04/2017 to 12/04/2017
In vino virtus 2017 - the third edition of an education campaign at Vinitaly
Location: Verona, Italy
Following the success of the two previous editions, “In vino virtus” will once more be part of Vinitaly, and will for the first time also be carried out on several squares of the city of Verona, to reach a broader number of people. Organised in partnership between Unione Italiana Vini and the Italian State Police, “In Vino Virtus” aims at [...]
From 10/07/2016 to 10/09/2016
Prevention campaign in Italian supermarkets
Location: Italy
The fourth edition of the social campaign "Conoscere l’alcol" started off on 10 June 2016 in Italian supermarkets. With the goal to capture the consumer’s attention and increase its awareness on the importance of moderate and responsible consumption, the campaign will last for two months and will be available in over 200 stores across the count [...]
From 10/04/2016 to 13/04/2016
In vino virtus reenlists for a second edition
Location: Verona, Italy
For the second consecutive year Unione Italiana Vini together with the Verona state police are in Vinitaly with the social awareness campaign "In Vino Virtus ". The campaign aims at promoting the values ​​of safe driving and fighting the problems related to drink/driving.Visitors of the big Italian trade fair were informed about the consequence [...]
From 05/06/2015 to 31/07/2015
Conoscere l’alcol: a social campaign to sensitise to moderation
Location: Italy
The third edition of the social campaign "Conoscere l’alcol" (or “Know Alcohol”) was launched this 5 June in Rome. Producers of wine, spirits and beer have gathered to sensitize millions of people to moderate and responsible consumption of alcoholic beverages. With information material indicating the gradation of alcoholic beverages and when [...]
From 20/04/2015
UIV at the forefront of the cultural challenge
With the launch of several projects, Unione Italiana Vini (UIV) has been scaling up action and is taking up the cultural challenge of wine. Following the launch of its “wine and health” working committee, Unione Italiana Vini has proven very active in organising activities to further encourage responsible consumption. Domenico Zonin – P [...]
From 22/03/2015 to 25/03/2015
In Vino Virtus: Italian police launches Wine in Moderation campaign with UIV
Location: Verona, Italy
On the occasion of Vinitaly, the State Police of Verona in collaboration with Unione Italiana Vini (UIV) is launching “In Vino Virtus”– a Wine in Moderation campaign aimed at raising awareness on the responsible consumption of wine.For years now, the State Police has been successfully developing campaigns, aiming at raising awareness about th [...]
From 12/03/2015 to 12/03/2015
Italian authorities encourage responsibility and moderation
Location: Rome, Italy
Rome, March 12, 2015 – Held in the most beautiful auditorium of the Italian Ministry of Agriculture: Sala Cavour, the round table “L’alcool: tra ragione e sentimento” was a great success punctuated by many interventions.  The vice-minister of Agriculture and several Senators welcomed the initiative and expressed their support. The round t [...]
From 18/09/2014 to 19/09/2014
UIV’s second table on “Wine and Health” further strengthens WIM Implementation in Italy
Location: Montalcino, Italy
Taking the opportunity of their board meeting early September, Unione Italiana Vini (UIV) organised their second “Wine and Health” round table in Montalcino, Tuscany. After an update on the latest activities of the WIM Programme, the table focused on three main points: the creation of a new self-regulation charter, the organisation of an event [...]
From 04/12/2013 to 05/12/2013
A WIM step forward for Unione Italiana Vini
Location: Italy-Rome
Unione Italiana Vini (UIV) launched its new working committees among which the committee on “Wine and Health” during its last board meeting in December 2013, followed by the Association’s Annual Christmas Dinner. Domenico Zonin, President of UIV, stated that although this was the first time working committees had been put to the test, resul [...]
From 01/01/2011 to 31/12/2013
Ascolta i tuoi Sensi
Location: Italy
Several high schools have participated in the project "WINE IN MODERATION – Ascolta i Tuoi Sensi", promoted by the UIV in synergy with the European programme "Wine in Moderation - Art de Vivre" and sponsored by the Department of Youth of the City of Verona. The project, in line with the programmes of the European Community on the prevention of yo [...]
Share on Facebook Share on twitter Pin It e-mail