Wine in moderation programme

We care about the people who drink and produce wine, the wine regions and the wine heritage.

To act responsibly with your customers
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Who can join wine in moderation

Wine in moderation is for all wine producers and wine professionals who want to responsibly present, sell and serve wine!

Join our movementarrow

We inspire Wine Producers & Wine Professionals

  • to become active ambassadors of the Wine in Moderation message
  • trained in Responsible Service
  • who can talk knowledgably about the benefits of the moderate consumption of wine and be aware of the risks of alcohol abuse
  • with tangible and relevant actions which will help their customers take informed decisions, share and enjoy wine in a caring and sustainable way

News & activity of Wim members

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27/03/2020 - 27/03/2020
NO proven positive effect of wine on covid-19
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05/11/2019 - 05/11/2019
Wine in Moderation launches major rebranding
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28/01/2020 - 28/01/2020
Wine Tourism: high on the agenda for the whole wine sector
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17 number of countries involved
Activities in 26 countries
1996 WiM Supporters
54.863 number of trained professionals
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