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September 2019
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    • Deutsche Weinakademie GmbH-DWA
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    • Vin et Société
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    • Unione Italiana Vini - UIV
    • Sogrape Vinhos
    • Deutsche Weinakademie GmbH-DWA
    • CEEV
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    • Federación Española del Vino - FEV
    • Pernod Ricard Wine Affiliate Companies
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    • Associação de Vinhos e Espirituosas de Portugal - ACIBEV
    • FIVIN
    • Fédération Française des vins d'Apéritif
    • Associação de Vinhos e Espirituosas de Portugal - ACIBEV
    • Greek National Inter-professional of Vine and Wine - EDOAO
    • Hegyközségek Nemzeti Tanácsa - HNT
    • Koninklijke Vereniging van Nederlandse Wijnhandelaren - KVNW
    • Sommelier School of Lithuania
    • Vinexpo
    • Munskänkarna

The programme works to encourage responsibility and moderation in the consumption of wine as a cultural and social norm and to inspire healthy lifestyles to prevent and reduce alcohol abuse and its related harm.

The programme is looking to unite the whole wine sector, improve the knowledge and skills of the wine professional and motivate action that will provide consumers with the necessary life-skills to make informed choices and enjoy wine in a moderate and responsible way compatible with a healthy lifestyle.

While the programme is one, it is adaptable to cultural and national needs, taking the form of a mosaic of different national expressions. As an actor of Wine in Moderation, you will therefore be able to develop small or large-scale activities depending on your scope and resources, the structure and the needs of your national market, or any factor relevant to your entity.

It is in this frame that Wine in Moderation members and supporters develop activities to educate and inform both professionals and consumers about the inherited values of the wine culture, as well as the social and health risks related to the excessive consumption of alcoholic beverages.

All information and educational activities should be based on scientific evidence.

--> How can your action be eligible as Wine in Moderation Action?

Expovinos Wine Fair 2019 31/07/2019 - 03/08/2019
ASOVINOS: a picnic at Expovinos to share the Wine in Moderation culture
Thousands of people were reached by the Wine in Moderation message at the Expovinos Wine Fair ...
Location: Bogota, Colombia
2019 Wine in Moderation week at Sogrape Vinhos 08/07/2019 - 12/07/2019
Moderation is our lifestyle!
Sogrape Vinhos held the seventh edition of its yearly Wine in Moderation week last July. This year’s edition was built around the new Wine in Modera ...
Location: Porto, Portugal
Luz Maria Gonzalez de Bedout 18/06/2019 - 18/06/2019
Trainings in Colombian Shopping Centre
Following the successful launch of Wine in M ...
Location: Colombia
Bodegas Abiertas 2019 01/06/2019 - 29/06/2019
Bodegas Abiertas: a new concept of sustainable wine tourism
Bodegas Abiertas is back in 2019 for a new updated edition. Already strongly committed to responsible cons ...
Location: Mendoza, Argentina
Porto Wine Fashion 23/05/2019 - 23/05/2019
Porto Fashion Week meets Wine in Moderation
Last 23 May, AEVP welcomed the 2019 finalists of the Porto Fashion School in the occasion of the Port Wine Fashion. ...
Location: Porto, Portugal
Wine in Moderation at Vinexpo Bordeaux 14/05/2019 - 14/05/2019
Wine in Moderation at Vinexpo Bordeaux 2019
In the frame of its cooperation wi ...
Location: Bordeaux, France
Rendez-vous decryptage 16 April 2019 16/04/2019 - 16/04/2019
“Taste: between sharing and heritage” Vin & Société decodes the trends
"Taste: between sharing and heritage - the pleasure of cooking, eating together, pleasures of wine", was the theme of the decoding meeting ...
Location: Paris, France
The 12th Cyprus Wine Competition 13/04/2019 - 13/04/2019
The Cyprus Wine Competition hits gold with Wine in Moderation
The celebration of the 12th Wine Competition Award Ceremony wrapped up a successful week of international judging with record participati ...
Location: Cyprus
Responsible Service Training by Sogrape Vinhos 12/04/2019 - 12/04/2019
Responsible Service Training: a must for students of Porto School of Hospitality and Tourism
Sogrape Vinhos in the person of George Sandeman carried out the 3rd edition of the responsible service training. 80 students from the School of Hosp ...
Location: Porto, Portugal
In Vino Virtus 2019 07/04/2019 - 09/04/2019
Fifth edition of “In Vino Virtus” receives patronage from European Parliament
For the fifth consecutive year, UIV has renewed its commitment to spread a responsible culture of wine through its social awareness campaign "In ...
Location: Verona, Italy
23/02/2019 - 03/03/2019
Vin et Société helps you discover your senses at the 2019 annual Paris International Agricultural Show
The 2019 annual Paris International Agricultural Show took place from 23 February t ...
Location: Paris, France
Essencia do vinho 2019 21/02/2019 - 24/02/2019
ACIBEV and Sogrape Vinhos hand in hand at Essência do Vinho to promote responsible drinking
The 16th edition of “Essência do Vinho” took place in Porto, Portugal ...
Location: Porto, Portugal
Peloponese Wine Festival 2019 17/02/2019 - 17/02/2019
Peloponnese Wine Festival embodies the moderation message
The annual Peloponnese Wine Festival took place last 17 February at the Hellenic motor museum. This year’s edition fully embraced the Wine in Modera ...
Location: Peloponese, Greece
04/11/2018 - 06/11/2018
Lower-alcohol wines taste inferior - false perception or reality ? Deutsche Weinakademie asked Intervitis fair visitors
Do lower-alcohol wines "automatically" taste inferior? How do representatives of the wine sector react to this topic? Is this topic better avoided because it is ...
Location: Germany
01/11/2018 - 05/11/2018
First Wine in Moderation actions in Colombia
ASOVINOS introduced Wine in Moderation at this year’s “Maridaje” festival, one of the greatest gastronomic festivals in Colombia. ...
Location: Medellin, Colombia
ACIBEV & Breathalysers 26/10/2018 - 04/11/2018
ACIBEV on stage for two new breathalyser tests initiatives
ACIBEV participated once again to two important consumer wine fairs in Lisbon offering free breathalyser tests to visitors at “ ...
Location: Portugal
11/10/2018 - 05/12/2018
ACIBEV launches new large-scale Wine in Moderation campaign on TV and cinemas
A new social responsibility campaign calling for a responsible and moderate consumption of alcoholic beverages is airing in Portugal. ...
The Port Wine Day 01/09/2018 - 10/10/2018
The Port Wine Day – a celebratory event
For its fifth edition, the Port Wine Day, which took place on September 10th, ga ...
Location: Porto, Portugal
28/06/2018 - 29/06/2018
Munskänkarna welcomes Wine in Moderation in Sweden
It was in the occasion of the WiM Spring meetings, that Wine in Moderation members gathered in Sweden to discuss the challenges lying ahead and hold ...
Location: Stockholm, Sweden
04/06/2018 - 08/06/2018
Sogrape Vinhos’ annual WiM week: 10 Years for a Healthy Lifestyle!
Between the 4th and the 8th of June, Sogrape Vinhos held the 6th edition of its internal event “Let’s take meas ...
Location: Porto, Portugal
Vinexpo Hong Kong 29/05/2018 - 31/05/2018
Wine in Moderation at Vinexpo Hong Kong
It is in the frame of Vinexpo Hong Kong, that Vinexpo launched its first Wine in Moderation action. With the ai ...
Location: Hong Kong
Vyno Dienos 2018 04/05/2018 - 05/05/2018
Vyno Dienos embraces Wine in Moderation
The famous Lithuanian wine expo, which took place last May, welcomed over 4000 visitors in 2 days and included references to the moderate and respon ...
Location: Vilnius, Lithuania
Wine Hackaton 02/05/2018 - 02/05/2018
Are wine hackatons compatible with moderation?
Last May, bloggers, journalists, influencers and wine enthusiasts all joined the cultural city of Konex in Buenos Aires to live a new communication ...
Location: Buenos Aires, Argentina
Semana del Malbec 16/04/2018 - 22/04/2018
“Semana del Malbec” endorses the responsible consumption of wine
The “Semana del Malbec” that took place mid-April, was yet another occasion for Bodegas de Argentina to showcase the Wine in Moderation message in t ...
In Vino Virtus 15/04/2018 - 18/04/2018
The fourth edition of “In vino Virtus” warms up for Vinitaly 2018
Given the success of ...
Location: Verona, Italy
IWINETC 10/04/2018 - 11/04/2018
IWINETC selects Wine in Moderation to present the results of its Wine Tourism Symposium
The 10th Annual International Wine Tourism Conference, Exhibition & Workshop (IWINETC) has selected Wine in Moderation to present the results of ...
Location: Budapest, Hungary
Stylianos Filopoulos, director WiM Association 10/04/2018 - 11/04/2018
IWINETC 2018: what we learned and what can we do for responsible and sustainable wine tourism experience
Held in sunny Budapest next to Danube river, the 10th Annual International Wine Tourism Conferenc ...
Location: Budapest, Hungary
“Sunset with wine”: ACIBEV opens Spring Season
This Spring rhymes with new activities for ACIBEV that recently launched the “Sunsets with Wine”. On 10 A ...
Location: Lisbon, Portugal
Sommelier School of Lithuania 23/03/2018 - 23/03/2018
“Wine in Moderation” introduced at the Sommelier School of Lithuania
Sommelier School of Lithuania graduated some of its students last 23rd of March in its capital city, Vilnius. For the first time since ...
Location: Vilnius, Lithuania
22/03/2018 - 24/03/2018
Fashion and moderate consumption of wine mix in the city of Porto, Portugal
The 42nd edition of Portugal Fashion Autumn-Winter 2018/19 took place in the City Park of Porto on 22, 23 and 24 March. A true fashion ci ...
Location: Porto, Portugal
ProWein 18/03/2018 - 20/03/2018
ProWein 2018
Location: Düsseldorf Exhibition Centre
Wit, rosé and rood trip 18/03/2018
A new edition of the famous Dutch TV show « Wit, rosé and rood trip » is in filming
After a successful first season, the TV show “Wit rosé and rood trip” will be going on a second ride with Wine in Moderation. ...
Location: the Netherlands
05/03/2018 - 05/03/2018
Vinocamp looks out to Europe
Wine in Moderation was at Vinocamp, a conference which took place in Paris on 05 March 2018, with a focus on “Wine, Communication, Innovation Wh ...
Location: Paris, France
27/02/2018 - 28/02/2018
The International Bulk Wine and Spirits Show
Location: London
22/02/2018 - 25/02/2018
Sogrape Vinhos repeats breathalyser tests at Essência do Vinho
Sogrape Vinhos was on stage once again offering free breathalyser tests to visitors in the occasion of the 15th edition of one of Portuga ...
Location: Porto, Portugal
21/12/2017 - 30/12/2017
ACIBEV TV Christmas campaign: a success
A new social responsibility TV campaign calling for a responsible and moderate consumption of alcoholic beverages was aired in Portugal during the C ...
Location: Portugal
14/12/2017 - 14/12/2017
Wine in Moderation introduced to prestigious Hungarian family wineries at “Pannon Christmas”
On 14 December 2017, the Pannon Bormíves Guild* of prestigious Hungarian family wineries organised its traditional Christmas celebration in Budapest ...
Location: Budapest, Hungary
Bassano Wine Festival 08/12/2017 - 10/12/2017
“Drink & Drive” initiative with Wine in Moderation and the state police at Bassano wine festival
From 8 to 10 December, more than 140 wineries took part in the first edition of the “Bassano Wine Festival” held at the Bassano del Grappa ...
Location: Bassano, Italy
27/11/2017 - 27/11/2017
What about alcohol-free wines?
KVNW’s Wine in Moderation campaign “ ...
Location: the Netherlands
The Wine Open Day 10/11/2017 - 10/11/2017
The Argentinian Wine Open Day
Last 10 November, Bodegas de Argentina and the Argentinean School of Sommeliers (EAS) celebrated the Wine Open Day (WOD). Every year, this social ev ...
Location: Buenos Aires and Mendoza, Argentina
AEVP Christmas Campaign 09/11/2017 - 03/01/2018
A Christmas special for the Portuguese campaign “Do you know how to be moderate”
Launched in March 2017, the Portuguese campaign “ ...
Location: Porto, Portugal
Master of Port 15/10/2017 - 16/10/2017
French Aperitif Wines embrace the responsible message
Since it joined the Wine in Moderation programme in 2015, the French Federation for Aperitif Wines (FFVA) has been committed to spread the Wine in M ...
Location: Paris, France
Porto Fashion Week Night Out 28/09/2017 - 28/09/2017
Fashion and wine in Porto
It is during the Porto Fashion Week Night Out (PFWNO) that AEVP organised the “Wine Urban Art/Wine Spot” during which the Street Artist “Contra” cre ...
Location: Porto, Portugal
Port Wine Day 10/09/2017 - 10/09/2017
Did you say Port Wine?
The Port Wine Day is the annual celebration of Port Wine that takes place every 10 September. This event, which aims to be a worldwide celebration o ...
Location: Porto, Portugal
Budapest Wine Festival 07/09/2017 - 24/09/2017
Wine in Moderation reaches high levels in Hungary
After a busy summer, the National Council of Wine Communities ...
Location: Budapest, Hungary
eat! Brussels drink! Bordeaux 07/09/2017 - 10/09/2017
eat! Brussels drink! Bordeaux: a trendy & responsible festival
For its fourth collaboration with the Belgian festival eat! Brussels drink! Bordeaux, Wine in Moderation has expanded its action, informing and educ ...
Location: Brussels, Belgium
01/08/2017 - 31/12/2017
A Wine & Music Tasting? it takes place in Argentina
From August to December 2017, different meetings called "Wine and Music", have been planned together with Wine in Moderation, Grupo Peñaflor, and th ...
Location: Buenos Aires, Argentina
WiM week 17/07/2017 - 21/07/2017
Because moderation can be refreshing !
Between the 17th and the 21st of July, Sogrape Vinhos held the 5th edition of its annual “Let’s take measure of life” week, as part of the Wine in ...
Location: Porto, Portugal
Pirandello & Wine 28/06/2017 - 28/06/2017
Pirandello: his passion for wine
The Istituto di Studi Pirandelliani, a cultural institute of the Italian Ministry of Cultural Heritage, Activities and Tourism, will be organising a ...
Location: Rome, Italy
Vino y Salud 22/06/2017 - 26/06/2017
Bodegas de Argentina celebrates 25 years of the French paradox
The term “French paradox” refers to the observation, in 1992, that while both the French and Americans have a diet high in saturated fats, smoke cig ...
Location: Argentina
01/06/2017 - 30/06/2017
Moderate consumption of wine on social media: results show consumers are interested!
In the frame of their multichannel campaign “ ...
Location: The Netherlands
Libelle Zomerweek and Wine in Moderation 21/05/2017 - 21/05/2017
Festivals in The Netherlands adopt Wine in Moderation !
Fashion shows, food tastings, singers and writers “Celebrating Happiness” – the theme of a festival organised in The Netherlands, targeting women ov ...
Location: The Netherlands
Master of Port 15/05/2017 - 16/10/2017
The 17th Master of Port is responsible
For the second edition in a row, the Master of Port competition will be carrying the Wine in Moderation logo and encouraging moderate and responsibl ...
Location: Paris, France
Master of Port 15/05/2017 - 15/10/2017
Contestants of Master of Port to answer questions about responsible wine consumption
In the frame of the next Master of Port which will be carrying the Wine in Moderation logo for the second consecutive edition, the ...
Location: Paris, France
13/05/2017 - 14/05/2017
Independent winegrowers act for a sustainable wine culture
In their constant efforts to encourage a moderate and responsible consumption of wine, the European Confederation of Independent Winegrowers (CEVI) ...
Location: Rome
Masticar 2017 11/05/2017 - 14/05/2017
Tasty & Healthy? The new big thing in Argentina – Wine in Moderation at the Masticar Fair in Buenos Aires
With healthy food at the centre of news articles, blog posts, and trends, Bodegas de Argentina decided to participate at the Masticar Food & Win ...
Location: Buenos Aires, Argentina
In Vino Virtus 2017 09/04/2017 - 12/04/2017
In vino virtus 2017 - the third edition of an education campaign at Vinitaly
Following the success of the two previous editions, “In vino virtus” will once more be part of Vinitaly, and will for the first time also be carried ...
Location: Verona, Italy
Semana del Malbec 2017 03/04/2017 - 09/04/2017
Discovering wine culture through the Malbec Wine Week
For the second year in row, Bodegas de Argentina together with Wines of Argentina and the Government of Buenos Aires celebrated the Malbec grape var ...
Location: Buenos Aires, Argentina
1 minute, 1 vignoble 27/03/2017 - 18/06/2017
One minute to discover a wine region
With the aim of highlighting oenotourism and the diversity of its wine regions, the French wine sector has developed a set of short TV programmes ca ...
Location: France
Concours Général Agricole 01/03/2017 - 01/03/2017
Initiating tasting for young wine professionals
For the first time since its first edition in 1998, the Young Wine Professionals’ Competition (CJPV)* focused on the "responsible and moderate consu ...
Location: Paris, France
25/02/2017 - 05/03/2017
Vines and sustainable agriculture
Vines are an integral part of the landscape and economy of many regions around the world. Cultivation of vines has been part of the agricultural act ...
Location: Paris, France
Essência do Vinho 2017 23/02/2017 - 26/02/2017
ACIBEV promotes Responsible Service & Moderation in Porto
From the 23rd to the 26th of February, ACIBEV took part in one of Portugal’s leading consumer wine fair in Porto: “Essência do ...
Location: Porto, Portugal
Essência do Vinho 2017 23/02/2017 - 26/02/2017
Breathalyzers at Essência do Vinho
Sogrape Vinhos was present at the 14th edition of one of Portugal’s leading consumer wine fair “Essência do Vinho”, offering free breatha ...
Location: Porto, Portugal
WiM Workshop 14/02/2017 - 14/02/2017
WiM Workshop: second edition focuses on communication & sector self-regulation
On the 14th of February, key actors of the Wine in Moderation programme, actors involved in social responsibility and self-regulation, ga ...
Location: Madrid, Spain
Stylianos Filopoulos - VorOina 2017 30/01/2017 - 30/01/2017
Greek wine from the ancient athenian symposium to today’s art de vivre
Moderation is embedded in the greek word for wine “krasi”. Krasi means wine mixed with water, a common practice in the ancient symposium, controlled ...
Location: Athens, Greece
Intervitis interfructa 26/11/2016 - 30/11/2016 | information
Intervitis interfructa welcomes Wine in Moderation
Deutsche Weinakademie was present at Intervitis Interfructa with the Wine ...
Location: Germany
ACIBEV Encontro do Vinho 11/11/2016 - 14/11/2016 | information
‘Encontro com o Vinho e Sabores’ and responsibility make one
For the second consecutive year, “Encontro com o Vinho e Sabores”, one of the biggest and oldest event for wine and gastronomy in Portugal, adopted ...
Location: Portugal
Semana del vino 2016 24/10/2016 - 30/10/2016 | information
Wine in Moderation at Semana del Vino
For the second consecutive edition, Wine in Moderation endorsed the “Semana del Vino” (Argentinean Wine week) that took place from 24 to 30 October ...
Location: Argentina
Conoscere l'Alcol 10/07/2016 - 10/09/2016 | information
Prevention campaign in Italian supermarkets
The fourth edition of the social campaign "Conoscere l’alcol" started off on 10 June 2016 in Italian supermarkets. With the goal to capture the cons ...
Location: Italy
2016 Masticar Food and Wine Fair 05/05/2016 - 08/05/2016 | information
A fair dedicated to Wine & healthy eating
Bodegas de Argentina participated at the Masticar Food & Wine fair for the third ...
Location: Argentina
Responsible service creates Sustainable Business 27/04/2016 - 27/04/2016 | information
Portugal strengthens its activities towards professional education
In the frame of the training programme “Responsible service creates Sustainable Business”, ACIBEV organised a training action on 27 April in Lisbon. ...
Location: Lisbon, Portugal
XI Mediterranean Diet Congress 26/04/2016 - 28/04/2016 | information
Mediterranean Diet Congress reveals links between of diet & health
26-28.04.16, Barcelona, Spain. Celebrating the 20 years of existence, the Mediterranean Diet Foundation held the ...
Location: Barcelona, Spain
In Vino Virtus 2016 10/04/2016 - 13/04/2016 | information
In vino virtus reenlists for a second edition
For the second consecutive year Unione Italiana Vini together with the Verona state police are in Vinitaly with the social awareness campaign "In Vi ...
Location: Verona, Italy
Malbec Wine Week 04/04/2016 - 09/04/2016 | information
A week dedicated to Malbec
For the first time last April, Bodegas de Argentina, Wines of Argentina and the Government of Buenos Aires organised the ...
Location: Argentina
Portuguese cinemas - Wine in Moderation Campaign 10/03/2016 - 30/03/2016 | information
Cinema Campaign “WINE IN MODERATION 2016”
During the Easter break, ACIBEV will be replicating the cinema campaign "Wine ...
Location: Portugal
Campaign 06/12/2015 | information
Vin et Société launches multichannel national campaign on drinking guidelines
Vin & Société launched their first public information campaign on drinking guidelines earlier this month. With the ambition to inform the consum ...
Location: Paris, France
Campaign 01/12/2015 - 31/05/2016 | information
“Bere meglio” – a training aimed at the Italian HORECA sector
With education at the centre of the Wine in Moderation-Art de Vivre Programme, it is becoming an ever-growing priority for the wine sector to improv ...
Location: Padova, Italy
21/11/2015 - 22/11/2015 | information
“Porto.Come” – a fine balance between wine and food
The Association of Port Wine Companies (AEVP) attended the 7th E ...
Location: Porto, Portugal
Porto e Douro Wine Show 21/11/2015 - 22/11/2015 | information
The “Porto e Douro Wine Show” is responsible
Between 21 and 22 November 2015, the Association of Port Wine Companies (AE ...
Location: Lisbon, Portugal
Weekly Programme Brochures with the Wine in Moderation message 01/11/2015 - 06/01/2016 | information
Wine in Moderation in Portuguese cinemas
The Association of Port Wine Companies (AEVP) and ...
Location: Portugal
Encontro com o Vinho e Sabores 2015 30/10/2015 - 02/11/2015 | information
Sogrape at Encontro com o Vinho e Sabores 2015
Sogrape Vinhos was present at the 2015 “Encontro com o Vinho e Sabores” offering free breathalyzer tests to visitors of Lisbon’s consumer w ...
Location: Porto, Portugal
Logo of Megavino 23/10/2015 - 26/10/2015 | information
WIM in the biggest wine expo of the Benelux
For the first time, Megavino, the biggest wine expo in the Benelux has decided to take on the ...
Location: Brussels, Belgium
Canva of photos from the Fete de la Gastronomie and the Master of Port 27/09/2015 - 28/09/2015 | information
Fête de la Gastronomie and Master of Port like moderation
The second edition of "Aperitif Wine: Heritage and Gastronomy" took place alongside the now traditional Master of Port in Paris last 27 and 28 Septe ...
Location: Paris, France
Logo of the Vinos y Bodegas wine fair 24/09/2015 - 26/09/2015 | information
Vinos y Bodegas Wine Fair – A classic event
For its 15th edition, the Vinos y Bodegas Wine Fair has taken a step further by putting forward the link between wine and gastronomy and ...
Location: Buenos Aires, Argentina
A toolbox to encourage responsible consumption 20/07/2015 - 31/08/2016 | information
A toolbox to encourage responsible consumption
With moderation and responsibility at the heart of the French wine sector, Vin & Société has developed a Toolbox listing all the messages – incl ...
Location: Paris, France
06/07/2015 - 10/07/2015 | information
“Mediterranean Diet” – the third edition of a week dedicated to moderation
Sogrape Vinhos held the third edition of its annual week “Let’s take a measure of life” from 6 to 10 July. With a special focus on the “Mediterranea ...
Location: Porto, Portugal
01/07/2015 - 12/08/2015 | information
Success for TV campaign about responsible consumption
“A Moderação leva sempre a melhor” – the spot developed by the Association of Port Wine Companies reached the end of its ...
Location: Portugal
11/06/2015 - 11/06/2015 | information
Responsib’All Day celebrates its fifth anniversary
Pernod Ricard celebrated the fifth edition of Responsib’All Day last 11 June. This ...
Location: Worldwide
06/06/2015 - 06/06/2015 | information
A new challenge for Malbec
In the frame of its WIM action plan 2015, Bodegas de Argentina has made the WIM programme part of renowned events inside of the Argentinian wine ind ...
Location: Buenos Aires, Argentina
05/06/2015 - 31/07/2015 | information
Conoscere l’alcol: a social campaign to sensitise to moderation
The third edition of the social campaign "Conoscere l’alcol" (or “Know Alcohol”) was launched this 5 June in Rome. Producers of wine, spirits and be ...
Location: Italy
Responsible message at summer festivals 04/06/2015 - 18/07/2015 | information
Summer festivals adopt the responsible message as well !
With spring reaching the northern hemisphere, it will soon be the time to start planning activities to reach the consumers with the moderate and res ...
Location: Portugal
20/05/2015 - 20/05/2015 | information
Wine experts: ambassadors of responsible consumption?
With the goal to increase wine experts’ professional and personal competences, the ...
Location: Germany
04/05/2015 - 04/05/2015 | information
Sector self-regulation at the heart of discussions
Responsible wine communication was recently at the centre of discussions in Germany. Invited at the yearly symposium of the ...
Location: Germany
11/04/2015 - 11/04/2015 | information
Social responsibility at the Malbec Open Days
For the second consecutive year, Bodegas de Argentina supported the Malbec ...
Location: Buenos Aires, Argentina
In Vino Virtus: change your drinking, save your life 22/03/2015 - 25/03/2015 | information
In Vino Virtus: Italian police launches Wine in Moderation campaign with UIV
On the occasion of Vinitaly, the State Police of Verona in collaboration with Unione Italiana Vini (UIV) is launching “In Vino Virtus”– a Wine in Mo ...
Location: Verona, Italy
12/03/2015 - 12/03/2015 | information
Italian authorities encourage responsibility and moderation
Rome, March 12, 2015 – Held in the most beautiful auditorium of the Italian Ministry of Agriculture: Sala Cavour, the round table “L’alcool ...
Location: Rome, Italy
26/02/2015 - 01/03/2015 | information
Sogrape Vinhos at Essência do Vinho 2015
Sogrape Vinhos present at the 2015 “ ...
Location: Porto, Portugal
04/02/2015 - 31/12/2015 | information
Vin & Société launches weekly “prevention meetings”
Already active on social media, Vin & Société has decided to take the opportunity of their strong presence on Twitter to continue reaching out t ...
Location: France
29/01/2015 - 29/01/2015 | information
WIM presented at Spanish Wine & Health conference
January 29, Burgos, Spain - The Spanish Wine Federation (FEV) was invited t ...
Location: Burgos, Spain
26/01/2015 - 26/01/2015 | education
Responsible Party: renewal of the partnership between Pernod Ricard and the Erasmus Student Network
26/01/2015, Brussels, Belgium – For the 5th consecutive year, ...
Location: Brussels
17/12/2014 - 17/12/2014 | education
Prizes for Wine in Moderation-Art de Vivre students of German vocational schools
Educating young wine professionals is an important focus in the work of the Deu ...
Location: Germany
17/11/2014 - 10/11/2014 | education
Communicating Moderation and Responsibility - WIM celebrates its 3rd anniversary by organising a conference
To celebrate its 3rd anniversay, WIM will be organising its annual event this 17 November in Brussels by organising a short conference: “Communicating Moderation a ...
Location: Brussels, Belgium
09/11/2014 - 17/11/2014 | education
Implementation of the Wine in Moderation programme in Argentina presented at the 37th OIV Congress
Mendoza, Argentina, 10/11/2014 - The 37th edition of the World Congress of Vine and Wine in Mendoza welcomed over 1200 ...
Location: Mendoza, Argentina
07/11/2014 - 07/11/2014 | education
WIM presented to German university students
Last November, a special event was organised at the University of Cologne by the Students’ organisation and the Forum of Young Chemists. This event ...
Location: Cologne, Germany
31/10/2014 - 02/11/2014 | education
Wine culture session at the Digital Wine Communications Conference
30/10/14, Montreux, Switzerland – WIM Aisbl partnered with the ...
Location: Montreux, Switzerland
30/10/2014 - 01/11/2014 | education
Vinos y Bodegas Wine Fair adopts the WIM message of responsibility
Considered as one of the most important of the wine industry, the Vinos y Bodegas Win ...
Location: Buenos Aires
28/10/2014 - 28/10/2014 | education
Four national entities join to launch a programme about responsible service
A responsible service training programme “Responsible service creates sustainable business” was launched in joint effort between ...
Location: Porto, Portugal
16/10/2014 - 19/10/2014 | education
WIM alongside the most recognised chefs in Argentina
Last October, Bodegas de Argentina took part in the ...
Location: Buenos Aires, Argentina
14/10/2014 - 11/01/2015 | education
“A Moderação leva sempre a melhor” a Portuguese TV Campaign about responsible consumption
Developed by the Association of Port Wine Companies, the TV Campaign “A Mod ...
Location: Portugal
29/09/2014 - 05/10/2014 | education
Argentinean Wine Week endorsed by the Wine in Moderation-Art de Vivre Programme for the first time
The Wine Week organised from September 29th to October 5th took place in Buenos Aires and the most important cities of Argenti ...
Location: Argentina
21/09/2014 - 21/09/2014 | education
COPA COGECA at Bruxelles Champêtre
COPA*COGECA was present at the 12th edition of ...
Location: Brussels
18/09/2014 - 19/09/2014 | education
UIV’s second table on “Wine and Health” further strengthens WIM Implementation in Italy
Taking the opportunity of their board meeting early September, Unione Italiana Vini (UIV) organised their second “Wine and Health” round table in Mo ...
Location: Montalcino, Italy
26/08/2014 - 26/08/2014 | education
Vinos de Chile organises seminar on Social Responsibility with high representatives of Chilean authorities
To launch the Wine in Moderation-Art de Vivre Programme in Chile and in the frame of the Research & Development (R&D) Consortium, ...
Location: Santiago
21/07/2014 - 25/07/2014 | education
“Let’s take measure of life” – the second edition of a week dedicated to a moderate consumption of alcohol, diet and exercise
As part of the Wine in Moderation-Art de Vivre programme and its commitment to the Alcohol and Health National Forum, Sogrape Vinhos, S.A. held the ...
Location: Porto, Portugal
26/06/2014 - 26/06/2014 | information
Wine in Moderation Message in the Danube Region Wine Fair at the Committee of the Regions
On June 26th, the Committee of the Regions (CoR) hosted the Danube Region Wine Fair, a wine tasting event which was accompanied by the WI ...
Location: Brussels, Belgium
25/06/2014 - 25/06/2014 | information
Bodegas de Argentina organises a WIM workshop with leading wine companies
(25/06/14, Mendoza) Bodegas de Argentina organised a Wine in Moderation workshop with leading wine companies exchanging knowledge, experience and be ...
Location: Mendoza, Argentina
24/06/2014 | information
Wines of Argentina joins the Wine in Moderation programme in Argentina
(24/06/14, Mendoza) Wines of Argentina - WofA, the institution which communicates a ...
18/06/2014 - 18/06/2014 | information
WIM common message presented at a Wine & Health Seminar in Portugal
ACIBEV was invited to present the Wine in Moderation-Art de ...
Location: Barcelos, Portugal
05/06/2014 - 05/06/2014 | education
The VET Artdevivre Partnership organises dissemination conference in Brussels
The VET Art de Vivre Partnership organi ...
Location: Brussels, Belgium
22/05/2014 - 22/05/2014 | education
Pernod Ricard’s Responsib’All Day is at its fourth edition
The fourth annual Responsib’All Day action of Pernod Ricard ...
Location: Worldwide
10/04/2014 - 10/04/2014 | information
FEV receives prize for the WIM implementation in Spain
The Mediterranean Diet Foundation awarded the ...
Location: Barcelona, Spain
04/04/2014 - 04/04/2014 | information
A day at Sogrape Vinhos
On 4th of April 2014, Sogrape Vinhos, S.A. recei ...
Location: Porto, Portugal
31/03/2014 - 03/04/2014 | information
Wine in Moderation-Art de Vivre presented at the 10th Congress on the Mediterranean Diet
Between March 31st and April 3rd, the Spanish edition of ...
Location: Barcelona, Spain
08/03/2014 - 08/03/2014 | education
Wine in Moderation and Professional Education at Oenorama 2014 Wine-Expo
On the occasion of the 2014 Oenorama wine exhibition (Saturday 8 March 2014 | 11.00 to 12.30 | ...
Location: Greece, Athens, Olympic Fencing Exhibition Centre
07/03/2014 - 09/03/2014 | information
Wine in Moderation-Art de Vivre at Buenos Aires’ first gastronomy festival
For the first time ever, a Food & Wine Fair was organized in Buenos Aires and ...
Location: Buenos Aires, Argentina
20/02/2014 - 23/03/2014 | information
WIM at the Ibero-American Wine Business Forum
The first ...
Location: Spain
04/12/2013 - 05/12/2013 | information
A WIM step forward for Unione Italiana Vini
Unione Italiana Vini (UIV) launched its new working committees among which the committee on “ ...
Location: Italy-Rome
27/11/2013 - 27/11/2013 | science
Wine Information Council 2nd Scientific Conference
Following the success of the 1st WIC Conference held in 2009, the Wine Information Council has decided to renew the experience with a second confe ...
Location: Brussels
13/11/2013 - 13/11/2013 | information
WIM & APHORT Responsible Service Protocol
4th WIM Conference - Lisbon  - November 13 At the conclusion of the 4th ...
Location: Lisbon, Portugal
11/07/2013 - 11/07/2013 | information
Partner Education
A WIM partnership, organised by the Wines of TEJO Commission and the PSP (Public Security Police), with a WIM presentation, wine tasting and B ...
Location: Santarem, Portugal
Io Vivo Mediterraneo 01/05/2013 | information
Io Vivo Mediterraneo
Federvini communicates its active support towards responsible drinking through a digital platform - a Face ...
Location: Italy
WIC website 25/04/2013 | information
New WIC website
The Wine Information Council ("WIC") is one of the three pillars of the WIM programme. WIC acts as the focal point of credible scientists and resear ...
Location: World Wide
01/04/2013 | information
Federvini’s successful Drink Test App
Together with H3G-Tre Italia (the third Italian mobile company) & Fond ...
Location: Italy
Be prepared to speak with your children about alcohol 01/01/2013 - 30/06/2013 | information
Be prepared to speak with your children about alcohol
In conjunction with the Porto Municipal School Department and the Parent Teacher Association of the Pires de Lima School in Oporto, Sogrape Vinhos o ...
Location: Porto, Portugal
Quien Sabe Beber, Save Vivir 03/09/2012 - 31/08/2015 | information
Quien Sabe beber Sabe Vivir
It is the first nationwide and the biggest worldwide campaign undertaken by the Spanish wine sector aiming at the diffusion of moderate drinki ...
Location: Spain
Education and Culture, Lifelong learning rpogramme LEONARDO DA VINCI 01/08/2012 - 30/07/2014 | education
LDV-VET-Art de Vivre Partnership
VET-Art de Vivre partnership launched in August 2012 is a European funded project under the Leonardo da Vinci partnership programme, with a 2 year d ...
Location: Europe
World Congress of Vine and Wine 2012 18/06/2012 - 22/06/2012 | science
WIM presentation at the 35th World Congress of Vine and Wine of OIV in Turkey
The OIV Scientific Congress gave the opportunity to introduce the Wine in Moderation initiative to delegates and experts from all over the world. ...
Location: Izmir, Turkey
Cloudy Bay label 01/06/2012 | information
Pilot project on WIM website address labelling
Launched in June 2012, the objective of this pilot project is to evaluate the impact of the voluntary labelling of the Wine in Moderation WIM ...
Location: In all the EU (except France) - Evaluation (Spain, Belgium, Sweden)
Moët Hennessy 01/06/2012 - 31/08/2013 | education
Moët Hennessy – Responsible Consumption Training
Moët Hennessy designed a training scheme on Responsible Consumption for its 6,500 employees around the globe (about 4,000 in Europe). This tra ...
Location: Around the world
Brussels Wine Week 2012 28/05/2012 - 03/06/2012 | education
1st Brussels Wine Week
WIM was the official partner of the 1st Brussels Wine Week organised by the Brussels-Capital Region in collaboration with Vino Maga ...
Location: Brussels
HOTREC 01/05/2012 - 31/05/2012 | education
WIM & HOTREC Partnership
A Memorandum of Understanding between HOTREC and Wine in Moderation was signed to motivate and facilitate partnership, on a voluntary basis, at nati ...
Location: Europe Wide
Vinho a Copo 01/05/2012 - 30/05/2012 | information
ViniPortugal - Sogrape Vinhos: Vinho a Copo
"A Copo!" (Wine by the Glass) programme launched by the by ViniPortugal (the national wine promotion agency) in Lisbon and Oporto allows consumers t ...
Location: Lisbon - Porto
Portuguese Secretary of State 01/04/2012 - 30/04/2012 | information
Portuguese WIM Campaign (Phase 2)
2nd Wave of actions was led by ACIBEV. During the period running from 15 December to 29 December 2011, the 30-seconds spot of the campaign “Wine in ...
Location: Nationwide
Repas Divin 01/04/2012 - 30/09/2012 | information
Repas Divin (Divine Meal)
“Repas divin” (Divine Meal) is a “new gastronomic s ...
Location: France
01/01/2012 - 31/12/2012 | information
Self-Regulation by Sogrape Vinhos
Sogrape Vinhos has implemented the WIM Self-regulation code in conjunction with the APAN Code of Good Practices in Alcohol Communication in all of i ...
Location: All Commercial Communication
Cracheur d' Or 2011 01/11/2011 - 30/11/2011 | information
Cracheur d' Or (Golden Spitter Contest)
The Independent Wine Growers of France decided to promote moderation in a playful and original way. ...
Location: Salon de Paris
Moscow International Wine Expo 27/10/2011 - 28/10/2011 | information
The Moscow International Wine Expo (MIWE)
The Moscow International Wine Expo (MIWE) was officially started in 2011, as an internationally recognised professional communication and interactio ...
Location: Moscow
Comity of Regions Open Days 2011 11/10/2011 - 11/10/2011 | information
WIM and Euro-Toques: an Alliance between Gastronomy and Wine
Repeating the success of 2007 and 2008, the official reception of the Open Days was organised by Euro-Toques, the European Community of Cooks. It wa ...
Location: Brussels
Friends of Glass 01/09/2011 - 31/10/2011 | information
WIM & Friends of Glass: Pass the Bottle Campaign
In 2011 and looking to enlarge the reach of the WIM message in the wider wine value chain, WIM signed a MoU with Friends of Glass. As part of the WI ...
Location: Brussels
Prevention of alcohol misuse Round table discussion 12/05/2011 - 12/05/2011 | information
Prevention of alcohol misuse Round table discussion: Binge drinking or Art de Vivre or is there anything in between?
This controversial topic was discussed by representatives of different stakeholders such as: Lawyer J. Busse (German Advertising Standards ...
Location: Berlin
Portuguese Secretary of State 01/04/2011 - 30/04/2011 | information
Portuguese WIM Campaign (Phase 1)
1st Wave of actions was lead by AEVP: Advertising in Cinemas ...
Location: Porto
Ascolta i tuoi sensi 01/01/2011 - 31/12/2013 | education
Ascolta i tuoi Sensi
Several high schools have participated in the project "WINE IN MODERATION – Ascolta i Tuoi Sensi", promoted by the UIV in synergy with the European ...
Location: Italy
Freixenet & WIM logo 01/01/2009 | education
Implementation of Self-Regulation in Spain
On January 1st 2009 the "Self-regulation Wine Code" came into force in Spain in order to follow the implementation of the European Wine C ...
Location: Spain
WIM in professional schools 01/01/2008 | education
WIM as part of the professional training curriculum
As part of the Art de Vivre "life-skills" education pillar of WIM, the DWA developed its own training programme and tools for one-day seminars in wine-related Vocational E ...
Vino e Giovani 01/01/2008 - 31/12/2011 | education
Vino e Giovani
The "Vino e Giovani" project of the Ministry of Agriculture, Food and Forestry, in collaboration with the Regions and the Universities, was entruste ...
Location: Italy
Moët Hennessy | information
WIM website available on Moët Hennessy brand’s website /direct pop-up to WIM
In order to visit any of Moët Hennessy’s brands webpages, visitors from all over the world have to go through the age-gate page, to discourage under ...
Location: Moët Hennessy brand’s website
Prof. Belz & Prof. Worm | science
The role of wine in prevention – from a medical and a sociological perspective
With scientific symposia, the Deutsche Weinakademie informs physicians and other health professionals (high profile multipliers) competently about “ ...
Location: Dresden
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