Wine in Moderation in the European Capital

18 April 2015 - 01 January 1970


The first edition of “Le Salon des Vins du Soir” – a Belgian wine exhibition organised by Le Soir – took place in Brussels on 18 and 19 April and Wine in Moderation was a part of it to spread the message of Art de Vivre.

With the aim of reaching a broad public, of both consumers and wine professionals, Wine in Moderation spread the message of responsibility to a large multicultural crowd.

The exhibition which took place in one of the cultural hubs of the European capital – the Botanical gardens – further enhanced the link between wine and its unparalleled cultural and social heritage. The wine fair focused both on the discovery and the culture of wine

More than 2000 people visited the expo and received the Wine in Moderation message through the Wine in Moderation leaflets and postcards.

Guests were invited to taste wines, and to have a good time with friends, with many fun and informative activities that teased the visitors’ senses, curiosity and knowledge about wine. Wine is indeed a convivial pleasure that should be appreciated as such.

Wine, a taste for moderation.

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