Building on the interest raised during last year's participation at ProWein, WiM Association will be renewing the experience for the 2018 edition.
All visitors will have the opportunity to learn more about the Wine in Moderation programme by visiting the newly designed booth (located EN06). Deutsche Weinakademie, the WiM national coordinator for Germany, together with the WiM Association will provide information to the professionals, inviting them to join the programme and they will have the possibility to test some of the programme activities (breathalysers, etc.).
Wine in Moderation leaflets will also be distributed at the 15 Info-Points of the international trade fair, providing more information on the Wine in Moderation programme, the importance of this CSR movement and how to get involved in the programme.
Similarly to last year, information about the moderate and responsible consumption of wine, will be found at the National pavilions and wine companies’ booths to further promote the message and the vision of the programme for a sustainable wine culture that inspires well-being and healthy lifestyles.