Wine in Moderation Symposium “Responsible Wine Tourism for a Sustainable Wine Culture”

08 November 2017 - 01 January 1970


Press Release – Brussels, 8 November 2017: Wine in Moderation organised the very successful Symposium “Responsible Wine Tourism for a Sustainable Wine Culturein Santorini, Greece.

Over fifty participants from more than ten countries gathered at this event last Thursday 2 November – among them: renowned wine personalities, regional authorities, journalists, local winemakers and key stakeholders of the wine sector from all over the European continent.

On the occasion of Wine in Moderation’s annual event speakers and guests explored the challenges surrounding wine tourism, discussing the latest trends, analyzing the various aspects of this important industry and most importantly aimed at answering the question: how will wine tourism develop in a socially responsible way.

George Sandeman, President of the WiM Association said: “wine tourism is a key tool in communicating the origins, specificity and the culture of wine, and plays an important role in revealing and safeguarding the great cultural heritage of wine. Looking at what has been done until now considering the trends and various ways used to inform the consumer, we believe Wine in Moderation is a key programme in the sustainability of the wine sector and a clear example of the wine sector’s social responsibility”.

Communication tips on digital communication, and existing activities in wine tourism (Wine Roads of Northern Greece and Wines of Crete) were also presented, raising the debate and allowing participants to ask questions about the actions that can be undertaken for the development of a sustainable wine tourism.

Participants agreed that in the fast-evolving wine tourism market, wineries and related wine business should be fit for purpose, creative and open for partnerships. Creating an environment and offering choices to the visitor to experience wine responsibly will prove beneficial for the business and visitors.

The following day saw the opportunity to introduce Wine in Moderation to the participating Greek wineries, explaining the missions of the programme and giving them example of activities to implement Wine in Moderation at winery level.

Co-organised by Wine in Moderation and the Greek National Inter-professional of Vine and Wine, the Symposium took place under the high patronage of the International Organisation of Vine and Wine and with the great support of Boutari winery and Santo Wines.

To download the Symposium Magazine, please click here.

To download the photos of the Symposium, please click here.

Wine in Moderation Symposium 2017

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