The nice and friendly character Wim, developed in the frame of the Dutch “Wim over wijn” campagin, has come to life in a TV commercial giving tips on how to best appreciate wine.
This new facet of the campaign follows a series of tools and activities, and is in line with the www.wimoverwijn.nl campaign website where Wim provides tips on how to enjoy a glass of wine through 10-sec videos and short texts.
The Dutch multichannel campaign was launched in the Autumn of 2015 with the aim to encourage the moderate and responsible consumption of wine in the Netherlands. It has been evolving ever since reaching more consumers through various means. For more information and to get more tips, take a look at the campaign website or follow the facebook page !