The OIV Scientific Congress gave the opportunity to introduce the Wine in Moderation initiative to delegates and experts from all over the world.
U. Fradera (WINE in MODERATION – more than social responsibility) presented the objectives of the WIM movement and concluded that binge drinking is not compatible with enjoyment and a healthy lifestyle. The success of the first phase of the pan-European WIM programme showed that there is a lack of knowledge and that education promoting moderate, responsible wine consumption is critical to foster the cultural change needed to reduce alcohol-related harm. Supporting and implementing initiatives like WIM and educating wine professionals as well as consumers is not only a social responsibility of the wine sector it is also an investment for the future to protect the cultural heritage of wine and its positive image.
Dr. C. Stein-Hammer (WINE in MODERATION – National implementation of the European programme with the example of Germany) continued to explain how the WIM initiative was implemented and evaluated in Germany. After a pilot phase, WIM has been established as part of the curriculum in the professional schools where one whole school day – mainly in the second year of apprenticeship - is dedicated to the WIM project.She concluded with the evaluation results of the education seminar, which showed a significant increase in knowledge among the seminar attendees, which was still evident even one year after the seminar.After the presentations, representatives from several countries expressed interest in joining the WIM initiative.Approximately 650 people considered as multipliers were reached through this activity, and 100 WIM flyers were distributed.