Given the success of past editions, State Police and Unione Italiana Vini have decided to renew their partnership at Vinitaly for the fourth consecutive edition of the information campaign “In Vino Virtus” that will have the claim: “Change your drinking Save your life”.
“Our association has been involved for years in the promotion of the social and cultural values associated with responsible wine consumption. The importance assigned to our initiative by the State Police demonstrates the importance and effectiveness of the activities performed so far” says Paolo Castelletti, UIV Secretary-General.
Aware of the importance of this initiative, Vinitaly has reserved a booth in the exhibition area where State Police experts will provide information on the consequences of driving under the influence of alcohol.
Furthermore, similarly to previous editions, bottles will be displayed with ad hoc labels from more than 53 exhibitors, members of UIV.
The campaign will also be promoted outside the exhibition area with the event “Vinitaly and the City”. A booth will be set up on Piazza Dante where Police State experts will spread the values of safe driving and responsible drinking, putting a special emphasis on young adults, who are the campaign’s main target.