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Tasty & Healthy? The new big thing in Argentina – Wine in Moderation at the Masticar Fair in Buenos Aires

11 May 2017 - 14 May 2017
Location: Buenos Aires, Argentina
Organizer: Bodegas de Argentina

Country: Argentina

With healthy food at the centre of news articles, blog posts, and trends, Bodegas de Argentina decided to participate at the Masticar Food & Wine fair for the fourth time in a row showing its commitment to encourage a modern and healthy lifestyle.


Since wine is best appreciated together with good food, it was only natural that wine bars and wine tasting areas were installed between food trucks and the fresh market. And to further help visitors experience wine in its best habitat, Wine in Moderation was also present at the fair distributing mineral water and informing the consumers about the responsible and moderate consumption of wine, through a WiM Video, photos and digital communication.


On top of that, Wine in Moderation participated at one of the expositions together with the expert, Doctor Robert Iermoli, director of the IV Cathedra of the Buenos Aires University “Vino y Salud”, and Doctor associated in teaching and investigation of the Hospital de Clínicas.


More than 70 000 people visited the fair which took place in Buenos Aires and lasted four days. Healhty, tasty, fresh, organic, flavoured and young are the words that were used to describe the fairs.


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