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Discovering wine culture through the Malbec Wine Week

03 April 2017 - 09 April 2017
Location: Buenos Aires, Argentina
Organizer: Bodegas de Argentina

Country: Argentina

For the second year in row, Bodegas de Argentina together with Wines of Argentina and the Government of Buenos Aires celebrated the Malbec grape variety at the Malbec Wine Week.


Over 7.000 people enjoyed the Malbec Wine Week during which they also had the opportunity to learn more about the moderate and responsible consumption of wine. Mineral water was also distributed to all participants during the various activities as part of the Wine in Moderation programme in Argentina.


More than a hundred wine stores and restaurants participated with special menus of Malbec, wine tastings, DJ Sets, Live music and artists. Participants also enjoyed two Urban Wine Tours in various neighbourhoods and had the opportunity to discover expositions developed by journalists and opinion leaders of the wine and food sector.


The Wine in Moderation logo and message accompanied the communication encouraging the best way to appreciate wine while informing who and when should not drink.


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