DANONE joins the Wine in Moderation Programme in Argentina

19 February 2015 - 01 January 1970


Accompany wine with good food, alongside a glass of water": the Wine in Moderation – Art de Vivre message that Bodegas de Argentina has taken further by partnering with DANONE, leading company of bottled water, to provide a "glass" of water at all their wine events.

With Partnerships at the heart of the Wine in Moderation programme, BdA has already initiated important Partnerships with Hertz Argentina, for example, to pass the message of responsible driving and encourage consumers to avoid drinking and driving. BdA will continue working towards welcoming new Partners to promote the message of responsible consumption.

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