Sogrape Vinhos was present at the 14th edition of one of Portugal’s leading consumer wine fair “Essência do Vinho”, offering free breathalysers to visitors of Porto’s consumer wine fair as part of the promotion of the Wine in Moderation programme.
Aiming to raise awareness about the risks of drinking and driving, Sogrape Vinhos carried out 1,100 breathalyser tests, and handed out 1,100 brochures to participants along with these tests. The brochures contained guidelines for low-risk consumption, units of measurement and the legal Blood Alcohol Concentration (BAC) limits for driving in Portugal.
As with any other alcoholic beverage, the consumption of wine affects the capacity to perform certain activities, such as driving, and it is always advised to avoid drinking alcoholic beverages when driving.
Through this initiative, Sogrape Vinhos reached over 11,100 visitors with information regarding the benefits of a moderate consumption and the risks of alcohol abuse.