Ascolta i tuoi Sensi

01 January 2011 - 31 December 2013
Location: Italy
Organizer: Unione Italiana Vini - UIV

Country: Italy

Several high schools have participated in the project "WINE IN MODERATION – Ascolta i Tuoi Sensi", promoted by the UIV in synergy with the European programme "Wine in Moderation - Art de Vivre" and sponsored by the Department of Youth of the City of Verona. The project, in line with the programmes of the European Community on the prevention of youth problems related to alcohol, aims to promote a knowledgeable behaviour pattern regarding drinking through educational opportunities. The educational programme has been conceived and designed for young people in particular and relies heavily on the expertise of sensory analysis as a training tool capable of stimulating awareness of the elements that are the basis of a moderate attitude towards wine.

In March 2012, the project had already involved more than two hundred students from nine different schools with over 100 hours of classroom training. The programme also planned to organise additional activities such as visits to local wineries, events in popular venues in the city, communication and promotion of the project through network television or other media. Thanks to the many requests received by UIV by the various participating schools, several different training courses were created on the basis of duration, the students' skills and on specific requests from the participating school.

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