ASOVINOS launches Instagram contest to promote a responsible wine consumption and support the HORECA sector

27 October 2020 - 02 November 2020
Organizer: ASOVINOS

Country: Colombia

In the frame of its implementation of Wine in Moderation, ASOVINOS has recently launched a contest on social media to expand its messages’ reach.

The initiative which aims at both supporting the HORECA sector and promoting tourism, gastronomy, wine culture and especially the responsible consumption of wine was organised around a giveaway on Instagram. All participants were invited to follow the ASOVINOS and Wine in Moderation Instagram accounts to enter the contest, which has helped increase the number of followers significantly expanding our messages’ reach.

Out of all the participants, five lucky winners were offered a dinner accompanied by a bottle of wine in one of five major cities in Colombia: Bogotá, Medellín, Cali, Cartagena, and Barranquilla.

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