From the 23rd to the 26th of February, ACIBEV took part in one of Portugal’s leading consumer wine fair in Porto: “Essência do Vinho”. With the aim of reaching both consumers and professionals, ACIBEV organised two separate activities destined at the two publics.
Seeking to educate professionals and raise awareness about the responsibility involved in the sales of alcoholic beverages, ACIBEV handed out 200 flyers and 30 training manuals to the winemakers present and the hospitality sector, further promoting the programme “Responsible Service creates Sustainable Business”.
In parallel, as part of its commitment to the National Alcohol and Health Forum, ACIBEV also distributed over 1,000 Wine in Moderation brochures to the visitors of the fair. These brochures contained the guidelines for low-risk consumption, the units of measurement, the process of alcohol absorption and the myths about alcohol.
ACIBEV’s social responsibility video was also continuously displayed during the event to communicate the guidelines for low-risk consumption and to advise under-aged consumers, pregnant women and drivers to abstain from drinking.
Already organised in previous editions, this initiative reached 3,000 visitors.