6th edition of Pernod Ricard’s Responsib’All Day focused on spreading “conviviality” around the world

02 June 2016 - 02 June 2016
Location: Worldwide
Organizer: Pernod Ricard Wine Affiliate Companies


On 2 June, for the 6th consecutive year, Pernod Ricard’s 18,500 employees around the world left their offices and acted as ambassadors of the Group’s Social Responsibility commitments.

Every edition is dedicated to a specific topic related to responsible and moderate drinking. While last year’s edition committed its sales forces to promoting the key principles of responsible distribution among retailers, this year, Pernod Ricard employees focused on building and renovating living spaces for the benefit of local communities with the objective to embody the Group’s vision of “Créateurs de convivialité”.

From renovating a centre for social action in Accra, Ghana, to building prefabricated houses for families in need in Uruguay and transforming former offices and vacant house in a drop-in centre in Tokyo Japan; Pernod Ricard employees aimed at completing more than a hundred projects in one single day in partnership with NGOs throughout the world.

As Pernod Ricard’s Chairman and CEO, Alexandre Ricard, explained, “At Pernod Ricard, we define ourselves as “Créateurs de convivialité”. However, there is no convivialité without reaching out to others. While our society is crossing more and more rough patches, it is vital to foster discussions and meetings but also encourage the sharing of different ideas within our communities. That’s why, to mark this 6th Responsib’All Day, our 18,500 employees are going to devote an entire day to supporting these local communities”.

Social Responsibility is a major focus for Pernod Ricard's. Launched in 2011, the Responsib’All Day aims at encouraging sharing of best practices and making every one of the 18.000 employees ambassadors of responsible consumption.

The Pernod Ricard wine affiliates are Ambassador Companies of the Wine in Moderation Programme and supporting both the national and international implementation of the programme and succeeding the objectives of their Group’s CSR commitments.

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