400,000 students, 32 countries and more than 600 parties, these are the numbers that represent 10 years of “Responsible Parties”.
Pernod Ricard in partnership with the Erasmus Student Network have made it their goal to inform and educate students to adopt healthy drinking choices, by going from one student party to the next across Europe, distributing information about alcohol abuse, offering water and/or food, and helping them get a safe ride home whenever they needed it.
To mark the 10 years of this important partnership, a debate was organised by Euractiv with a European Commission representative, Mr. Alexandre Ricard, CEO of Pernod Ricard; ESN President João Pinto and Paul Skehan, Senior Director at PepsiCo EU office.
The event that took place in Brussels not only celebrated the success so far but renewed the partnership and reconfirmed the commitment of both to “responsible” parties. During the event, the participants discussed positive actions to encourage younger adults into making healthier choices and agreed on the importance of working in partnerships and the significant role of the private sector in providing information to help consumers in their decisions
Alexandre Ricard, CEO of Pernod Ricard, said “Information is power, and nothing is more powerful than somebody acting responsibly in full knowledge” stressing the importance of partnerships to achieve these goals.
ESN President João Pinto also pointed out the positive effect of the peer-to-peer approach which was confirmed by students in the room who consider it as one of the main success factors of the “Responsible Parties”.
Pernod Ricard Wine Affiliates has been an ambassador company of Wine in Moderation since the very beginning, implementing responsible and moderate wine consumption actions both internally and externally.