|A sustainable culture of wine.|
|Be the social responsibility program of the wine sector, providing wine professionals with the information and tools to responsibly present wine, and inspiring consumers to fully enjoy wine and its culture in a healthy, positive and convivial way. |
In the framework of the EU Public Health policy and for the first time ever, the European Commission adopted in October 2006 a specific EU Strategy to Support Member States in reducing alcohol-related harm.
When the Wine in Moderation Programme was launched in 2008, it was a big step for the wine sector. For the first time, all relevant actors within the European wine industry had come together to develop a comprehensive programme to promote responsibility and moderation in wine consumption.