Programme Toolkits

You have just joined the Wine in Moderation programme and you are wondering where to start? You will find hereunder a set of tools to support the implementation of the Wine in Moderation programme and the delivery of the moderation message across international audiences.

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Wine in Moderation logo

Remember that before you start to develop any WiM Actions you have to join the programme, register and be authorized the use of the WIM TM, please follow the link to join the programme/register.

If you are already member, sign in here to download the WIM TM Stylebook and the WIM TM/logo variations.

The WINE IN MODERATION logos and symbols are Registered Trademarks and protected under law. The use of these symbols and logos is reserved to authorised users only.

Now that you have the logos in your possession, let's get started.

Tools to implement and present the Wine in Moderation programme

Wine in Moderation Implementation guides for companies

Implementation Guide for Wineries
The implementation guides will walk you through the different steps you can take in the programme and will provide you with a checklist to facilitate the implementation of the programme.
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Implementation guide for national coordinators are
only available for existing WiM National Coordinators. Please contact WiM Association.

A leaflet and a video have been developed and adapted nationally to explain in an easy and vivid way what the Wine in Moderation Programme is, who we are and what we do. You will find these materials hereunder, they are currently available in nine languages.

Wine in Moderation programme leaflet

Wine in Moderation Programme leaflet

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Wine in Moderation video
Wine in Moderation Programme video

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Tools for encouraging moderation and responsibility towards consumers

Reaching consumers with the Wine in Moderation Message, is the major goal of the programme. We have therefore developed several ready-to-use materials that we encourage you to use when communicating to consumers, during events, expos, etc.

National coordinators also develop tools at national level, we invite you therefore to contact your national coordinators directly to have more information about the material developed at local level.

Wine in Moderation message leaflet

The Message leaflet presents the Wine in Moderation message, how you should appreciate wine, who should avoid drinking, etc.

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Poster Wine in Moderation

Posters have been developed to allow members to include a co-branding.
For more information please contact your national coordinator or the WiM Association.
Wine in Moderation postcard


Postcards can be used in consumer events – they can be translated into other languages if necessary – upon request and translation provided.

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Wine in Moderation video
A video produced by the WiM National Coordinator in Argentina (BdA) to present the Wine in Moderation message in a modern and fun way.

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A guide to a responsible wine fair

A Guide for a responsible wine fair

Developed by the WiM National Coordinator in Greece (EDOAO), this "Guide for a responsible fair” is destined at consumers and professionals who are planning to attend a wine fair. These are easy tips and hints to enhance their visit and experience at the wine fair.

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Tools for Professionals

A Guide to organise responsible tastings

Guidelines for a responsible wine tasting

This "Guide for Tasting” is destined at wineries and bigger wine companies to give easy and ready to use tips and hints to enhance their wine tastings and further improve and facilitate a responsible and moderation consumption of wine.

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They are currently available in English, French, Dutch and Portuguese but can be translated into other languages if necessary – upon request and translation provided).

Vocational Education

Market Training Needs Report (VET-Artdevivre Partnership Project)

The M&TNA Report identifies VET needs of key job profiles taking into account differences in approaches, tools, structures, material as well as the issues related to European and national alcohol & health policy, regulatory framework and the health and social aspects of wine drinking.

Training guidelines giving concrete learning outcomes for three key professions: sommeliers, oenologists and physicians/medical doctors. These proposed training guidelines were developed in the frame of the VET-Artdevivre Partnership Project.

Click on the images hereunder for more information.

Proposed training guidelines for Sommeliers Proposed training guidelines for oenologists Proposed training guidelines for Physicians


Self-Regulation of the wine sectorWine Communications Standards (Self-regulation on commercial communication of wines) updated edition 2020
Código de Comunicación Comercial del Vino (ES)
Europäische Kommunikationsstandards für Wein (DE)
Código de Boas Práticas nas Comunicações Comerciais do Vinho (PT)


Wine Information Council website

Scientific Database

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