Leaving behind Barbarism
The culture of wine in Europe predates the Romans: in ancient Greece, wine was praised by poets, historians and artists, and was frequently referred to in the works of Aesop and Homer. In Greece, however, wine was considered the privilege of the upper classes. Dionysus, the Greek god of wine, represented not only the intoxicating power of wine, but also its social and beneficial influences. He was viewed as the promoter of civilization, a lawgiver, and lover of peace — as well as the patron deity of agriculture and the theatre. Indeed, according to ancient Greek historian Thucydides, “the peoples of the Mediterranean began to emerge from barbarism when they learnt to cultivate the olive and the vine”.

Celebrating moderation
Wine has evolved as part of life, culture and diet since time immemorial. Wine making emerged in Europe with the expansion of the Roman Empire throughout the Mediterranean, when many major wine producing regions that still exist today were established. Even then, wine making was a precise husbandry that fostered the development of different grape varieties and cultivation techniques. Barrels for storing and shipping emerged, bottles were used for the first time, and even a rudimentary appellation system developed as certain regions gained a reputation for fine wine. As wine production became progressively refined, its popularity increased, and wine taverns became a common feature in cities throughout the Empire.

The art of vitiviniculture spreading over Europe
With centuries passing , the art of wine making spread to France, Spain, Germany and parts of Britain. By that time, wine was considered an important part of daily diet and people began to favour stronger, heavier wines. European appreciation of wine endured throughout the Dark Ages. Partly because drinking water was still unreliable, wine was the preferred alternative to accompany meals. At the same time, viticulture and viniculture advanced thanks to the husbandry of Church monasteries across the continent, which gave rise to some of the finest vineyards in Europe. The Benedictine monks, for example, became one of Europe’s largest wine producers with vineyards in France’s Champagne, Burgundy, and Bordeaux regions, as well as in the Rheingau and Franconia regions of Germany. The merchant and noble classes had wine with every meal and maintained well-stocked cellars.
During the 16th century, wine became appreciated as a more sophisticated alternative to beer and as wine products began to diversify, consumers began to value the concept of varying their drinking habits. People began to discuss the virtues and vices of wine with greater gusto than in previous centuries. Elizabethan England celebrated bard Shakespeare remarked that “good wine is a good familiar creature if it be well used”, implicitly commenting on the misuse of wine at this time. The Shakespearian era saw the availability of fresh drinking water in London, a breakthrough that moved the wine industry into a new age.

The golden age of wine
Improved production techniques in the 17th and 18th centuries resulted in the emergence of finer qualities of wine, glass bottles with corks began to be used, and the corkscrew was invented. The French wine industry took off at this point, with particular recognition being given to the clarets of the Bordeaux region by merchants from the Low Countries, Germany, Ireland and Scandinavia. Bordeaux traded wine for coffee and other sought-after items from the New World, helping to cement the role of wine in emerging world trade.
While the 19th century is considered the golden age of wine for many regions, it was not without tragedy. Around 1863 many French vines suffered from a disease caused by the Phylloxera aphid, which sucked the juice out of the roots. When it was discovered that vines in America were resistant to Phylloxera it was decided to plant American vines in affected French regions. This created hybrid grapes that produced a greater variety of wines.

Wine today
Over the last 150 years, wine making has been totally revolutionised as an art and science. With access to refrigeration, it has become easy for wineries to control the temperature of the fermentation process and produce high quality wines in hot climates. The introduction of harvesting machines has allowed winemakers to increase the size of their vineyards and make them more efficient and more efficient. Although the wine industry faces the challenge of meeting the demands of an ever-larger market without losing the individual character of its wines, technology helps to ensure a consistent supply of quality wines.
Modern wine appreciation pays homage to the timeless art of wine making and demonstrates the importance of wine in the history and diversity of European culture.


ENJOY THE BEST WINE HAS TO OFFER!
Understand the wine you drink, finding out where a wine’s unique character comes from makes drinking the more pleasurable, but always keep in mind that wine is only appreciated in moderation.
Wine drinking requires maturity: under legal age people should not drink Pregnant women should avoid consumption of alcoholic beverages Avoid drinking if you drive and - in any case - never exceed the Blood Alcohol Concentration (BAC) limits legally established for drivers
Always consult your physician in case of doubt!



14/09/2016 | Culture
The history of Greek wine

Throughout the age-old history of Greek wine, the association of vine and wine has been inextricably linked with the inhabitants of this corner of the world, in every nook and cranny of the country. And so, inevitably, any account of the history of Greek wine will encompass elements relating to Greece’s culture, economy, religion, social as well as everyday life, and include the regions where viticulture, winemaking and wine consumption flourished.

24/04/2016 | Culture
Archaeologists discover ancient mosaic with message: 'Be cheerful, enjoy your life'
Excavation of the ancient mosaic, which dates back to 3rd century BC Anadolu Agency

The mosaic shows a skeleton reclining with a pitcher of wine and loaf of bread alongside Greek text that reads: 'Be cheerful, enjoy your life'.

05/01/2016 | Culture
How wine contributed to the creation of modern Europe

An archaeological project has challenged assumptions that the Early Iron Age wine trade was simply a coastal activity. Through analysis of ancient wine containers found in Central Europe, an EU-funded researcher has asserted that early European trade was more complex than previously thought.

18/07/2014 | Culture
Top 10 Wine Poems
"Wine and poetry have long enjoyed a happy relationship, the one often fuelling the other. But while wine has served as a poet’s muse since time immemorial, a number of scribes have gone a step further and penned odes to wine, from English romantic poet Percy B. Shelley rhapsodising about the vine’s “kindling clusters” to Chilean poet Pablo Neruda describing wine as the “starry child of the earth with your feet of purple or topaz blood.”
01/07/2014 | Culture
Malbec: Argentina’s Flagship
Vines in Argentina Malbec is Argentina's flagship variety, and the country has the largest Malbec acreage in the world. This variety originally comes from South West France, where it is called Cot and features a hard, tannic style. Due to its intense color and dark hues, wines obtained from this variety were once called “the black wines of Cahors.” These wines consolidated their prestige in the Middle Ages and gained full recognition in modern times.
09/12/2013 | Culture
Traditional Georgian winemaking method makes the list of Intangible Cultural Heritage of Humanity
Jugs used for making wine

On 4 December 13, Qvevri, the traditional Georgian winemaking method, was added to the List of the Intangible Cultural Heritage of Humanity.

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