Wim in the Netherlands : a positive evaluation for 2017

WiM Committee in the Netherlands

With 2017 almost coming to an end, the WiM Committee of the Royal Association of Dutch Wine Merchants (KVNW) met to discuss about the 2017 WiM actions, analyse the results and plan ahead.


Results appear to be very positive and show that more than 2.4 million consumers were reached through the TV wine programme 24Kitchen, and almost a million consumers discovered the responsible message online or through consumers wine fairs.


In parallel, 24.500 on trade b2b companies were informed about the Wine in Moderation programme and the friendly Wim character also „made friends” with wine magazines, and the Royal Gastronomy organisation which will result in a common partnership to reach consumers.


Future activities were also discussed and will be part of the 2018 action plan.



On the picture: (from left to right) Henrico van Lammeren (president), Hans Burghoorn, Paul Moerdijk, Roderick Ros, Esther Ophoff, Claudia van der Ploeg.

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