What is a Wine in Moderation action ?

An action qualifies as “Wine in Moderation action” if it has the four following attributes:

  1. It is developed by a WIM Actor/supporter
    (Economic entities that have joined the programme and registered online)

  2. It carries the WIM logo/message and/or has a reference to the Wine in Moderation programme (co-branding)

  3. It follows the principles, values of the Wine in Moderation programme and is in line and not conflicting with the Wine in Moderation programme strategy and the National and/or WiM Association Action Plan.

  4. It adheres to the WCS Principles without prejudice of full compliance with the existing regulations and self-regulatory codes in force whatever content, dissemination medium or form that they take.


A winery that adheres to the Wine in Moderation programme has to:

  • Support the Wine in Moderation programme by developing Wine in Moderation activities under the coordination of the respective national WiM coordinator and report annually any respective activity.
  • Educate its employees on how to communicate, sale and serve wine responsibly.
  • Implement the Wine Communication Standard Principles in its commercial communication and observe them in its communication activities, without prejudice of full compliance with the existing regulations and self-regulatory codes in force whatever content, dissemination medium or form that they take.
  • Educate and inform its consumers on responsible drinking patterns and moderate wine consumption and inspire well-being and healthy lifestyle.

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