Commercial communications: Advertising responsibilityAdvertising and commercial communication can be an important tool for producers and companies in helping improve market share, secure customer loyalty and provide the public with product information. At the same time, producers and companies must carry out commercial communications with consideration for the legitimate economic interests of consumers and their right to information and freedom of choice.
The wine sector is committed to social responsibility towards consumers and society by strengthening and intensifying the promotion of responsible wine advertising, and shaping commercial communications for wine products in a way that does not promote harmful consumption. It has therefore established the Wine Communication Standards aimed at promoting best practices whilst taking into account the specific characteristics of the wine sector.
It focuses on:
These standards are established as a set of basic principles which act in tandem with the existing legislation in force and with the requirements of good business practices and provide guidelines for the application of best practices by national self-regulatory mechanisms and company codes.
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