France: millennials and wine

Vin & Société : 2e édition du laboratoire d’idées  « Génération Y et le vin »

With the aim to understand the place that wine occupies in the culture and the heart of the millennial generation, Vin & Société organised its second laboratory of ideas.

The event which took place on 27 March marked the end of the call for projects that was launched early January by the French association. Out of the 26 videos that were submitted, nine groups were selected to defend their projects before a jury chaired by the winemaker and actor Jean-Marc Roulot and composed of representatives of Vin & Société, Ecole Louis-Lumière, RVF, Vinocamp, L'Ecole du Vin de France, the Œnovideo Festival and the Bordeaux Wine City.

The two crowned videos explored the particular relation the filmmakers have with wine, their story, etc. putting forward the important link of wine to the culture, the people, the regions, etc.

A lively and successful debate followed the screening and ended with a wine tasting.

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