In the frame of their new agreement signed last July, Bodegas of Argentina and the National Institue of Vitiviniculture (INV) have established a responsible consumption action plan, defining several activities and events to strengthen and disseminate the responsible consumption message throughout the Argentinian wine sector.
The “Responsible Consumption Month” is one the great activities organised in the frame of this partnership. Four main actions will be developed in Mendoza during September together with the INV, Bodegas de Argentina and Universidad de Cuyo to spread the WIM message of moderation to consumers:
Bodegas of Argentina and the National Institue of Vitiviniculture signed their Partnership agreement last July to encourage and further communicate the concept of responsible consumption as well as the guidelines for a moderate and responsible consumption of wine.
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