PRESS RELEASE - Brussels, 12 June 2014 - WIM welcomes a new member from South America to further spread the message of moderation and responsibility
Vinos de Chile becomes member of the Wine in Moderation – Art de Vivre (WIM Aisbl) Association and joins in the Wine in Moderation–Art de Vivre (WIM) Programme, to tackle alcohol-related harm and promote a heritage of appreciation and a wine culture of millennia.
This new membership further strengthens the already strong ties between WIM and South America (after Bodegas de Argentina joining last year) and firmly establishes Wine in Moderation-Art de Vivre as the social responsibility movement of the global wine sector.
Vinos de Chile is already widely known and appreciated for its firm commitment to sustainability, with a concrete Sustainability Code of the Chilean Wine Industry, incorporating sustainable practices in wine growing companies.
With their membership, approved by the WIM Aisbl General Assembly in May 2014, Vinos de Chile becomes the national contact point of WIM programme and responsible for the planning, co-ordination and accountability of WIM in Chile.
The WIM Programme is a single programme with a common message and architecture but with the capacity to adapt to national needs and cultural identities. Carefully planned and adopted, the WIM programme, through the distribution of information and education campaigns backed by science and self-regulation, will secure and further reinforce the Social Responsibility Pillar of the Vinos de Chile Sustainability programme.
“It is a great pleasure to welcome Vinos de Chile to the Wine in Moderation-Art de Vivre programme as we share the key values of moderation and responsibility as applied to the marketing and consumption of wine” commented George Sandeman, President of WIM Aisbl. “The programme is becoming truly global!”
“Joining WIM reflects the commitment of Vinos de Chile with sustainability, which includes in its social dimension, the responsibility with consumers. This is part of our National Sustainability Code of the Chilean Wine Industry and it is also part of our strategic plan" states Vinos de Chile’s President, René Araneda”.
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