The Wine in Moderation CSR movement gets stronger and bigger every day

A workshop to empower professionals

On the 4th and 5th of October, key wine actors of the Wine in Moderation programme, scientists, media and NGO leaders from around Europe, gathered in the beautiful wine town of Rust, in Austria to learn more about the latest scientific aspects on wine and health and exchange best practices on how they can support wine professional in the sector’s common effort to encourage moderation and healthy lifestyles.

This important gathering of the Wine in Moderation Programme, hosted by the Austrian Wine Academy was also the opportunity to celebrate the commitment of the WiM Association members and to welcome one more associated partner in the Wine in Moderation movement.

Renowned scientists meet for the first advisory group meeting

Science has been a fundamental pillar of the Wine in Moderation Programme since the very beginning. Based on robust scientific evidence, the programme created the Wine Information Council ( in 2009, with a view of making available relevant and robust evidence-based scientific information, to secure credibility, enhance actions and facilitate dialogue on wine, health and social aspects.

In 2016, truthful to its values and looking towards increasing the accountability and credibility of the Wine in Moderation Programme, the WiM Association formed the Wine Information Council (WIC) Advisory Group, a multidisciplinary group of scientific experts.

On October 4th, the core team of this WIC Advisory group (Prof. Mladen Boban, University of Split; Prof. Rosa Maria Lamuela Raventos, University of Barcelona; Prof. Nicolai Worm, University of Prevention and Health Management of Saarbrücken; Jean-Claude Ruf (OIV) and Dr. Creina Stockley, AWRI)) met to discuss current research data and advise the WiM association on the latest scientific evidence. It was moderated by the scientific coordinator, Ursula Fradera.

Wine Information Council group of Scientists

During the scientific seminar of the Wine in Moderation Autumn 2016 Workshop on October 5th, the scientists presented to all the participants the latest scientific news and answered question on wine and health aspects.

A workshop to support the common objective of well-being and healthy lifestyles

The first of the Wine in Moderation workshops held in Rust, Austria, has been a great success and effectively establishes the model of a new platform which stimulates the sharing of best practices and the cultivation of new ideas while developing a better understanding of the scientific presentations” said George Sandeman President of the WiM Association for the Wine in Moderation Autumn 2016 workshop. George Sandeman, president of the WiM Association

Organised by the WiM Association and hosted by the Austrian Wine Academy, the Workshop was the perfect setting to discuss the latest key scientific issues, the empowerment of professionals and sector self-regulation.

Wine Information Council Scientific Seminar

The workshop started with a scientific seminar presented by the Wine Information Council (WIC) Advisory Group scientists.

With the aim of giving a scientific review on current issues, Prof. Nicolai Worm very well explained how important it is to find publications with the best evidence. He highlighted “the evidence for beneficial effects of wine on cardiovascular disease and total mortality is stronger than for various dietary components that are unanimously considered healthy”.

In her presentation "The role of Mediterranean Diet/Lifestyle; why wine is different from other alcoholic beverages?"; Prof. Rosa Lamuela Raventos mentioned “in the Mediterranean diet, wine is one of the main sources of polyphenols, compounds that have functional properties on the protection of cardiovascular disease and mortality”.

Prof. Mladen Boban touched upon the aspects of moderate wine consumption from a medical point of view. He concluded by reiterating that not only are the drinking and eating patterns important for an overall well-being and a healthy life, but other lifestyle factors such as moderate exercise, sufficient sleep and social contact are very important as well.

The second part of the scientific seminar was a round table discussion where personalities of the Wine in Moderation Programme and journalists had the opportunity to ask questions. This discussion was opened by Dr. Creina Stockley’s webinar presenting the current status and background of drinking guidelines in various countries around the world.

Improving knowledge of the sector and of the employees

The second part of the workshop was devoted to professional education, an area where the Wine in Moderation programme can demonstrate great achievements.

Pepi Schuller, MW The host of the seminar, the Austrian Wine Academy (AWA), opened the seminar and presented their educational activities and how they are providing wine in moderation training to both trainers but also directly to wine and hospitality professionals in Austria. Furthermore, as a key educational institute for the Master of Wines candidates, AWA provided an overview of the activities of the Institute of Masters of Wine, a recent associated partner of wine in moderation.

In the following round table discussion, DWA, ACIBEV and V&S had the opportunity to share their experience and good practices with the training of wine professionals and training partnerships with the hospitality sector.

A second round-table discussion presented the good and innovative practices of in-house training by two Wine in Moderation Ambassador companies: Pernod Ricard Wine Affiliates and Moët Hennessy.

The workshop had also the pleasure of welcoming the President of the Road Safety Institute Panos Mylonas, Ms.Vassiliki Daneli, as a speaker who was awarded with the European Citizen Prize for the contribution in road safety. RSI is a Greek NGO with international activities which has received several international awards. Ms. Danelli presented the trends in Europe and positive change in the road safety, including the reduction of drink and driving accidents in most EU countries. It was also the opportunity to explain the innovative and impactful actions the institute has developed with regards to drink and driving, which also sets the basis for action in Greece with EDOAO, the latest member of the Wine in Moderation Programme.

Ms. Danelli commented “Inspiring, innovative, investing in knowledge that is shared among the members and participants; the organizers, coordinators and partners deserve the acknowledgment for their competence and responsibility for indeed “Art de Vivre” but also making wine so attractive bringing it to a lofty status among all other products in the alcohol sector. I really valued and enjoyed sharing knowledge and enthusiasm for working together with a great team. Congratulations!” Ms. Vassiliki Danelli, RSI

Responsible Communication and Self-Regulation

Ms. Susana Garcia Dolla from Federación Espanola del Vino (FEV), presented the exemplary implementation of the Wine Communication Standards in Spain, their experience and the challenges ahead. This national best practice example was followed by the implementation of self-regulation at company level. Ms. Sandrine Ricard presented how a company such as Pernod Ricard, addresses the challenges of digital communication and explained the company's Responsible Communication Digital Guidelines and concrete examples of the guidelines' implementation.

Wine in Moderation celebrates an ever growing programme

The long workshop of the 5th October, was followed by a celebration for the ever growing Wine in Moderation programme.

FIJEV § Wine in Moderation During a small ceremony that opened with traditional music from the area of Rust, the Wine in Moderation Programme had the pleasure of welcoming a new associated partner, the International Federation of Wine and Spirits Writers (FIJEV). FIJEV’s President, Michael Hornickel and WiM Association President sealed this partnership with the signing of a Memorandum of Understanding which will include, among others, the integration of responsible communication principles in FIJEV’s membership code of ethics.

The evening was also the perfect opportunity for the WiM Association to award its National Coordinators and Ambassador Companies certificates and sign the agreements for the use of the Wine in Moderation trademark based on the new regulation of use.

Pepi Schuller, MW mentioned that “Austrian Wine Academy was extremely pleased to host this important Wine in Moderation event in Rust. With Austrian Wine Growers´ Association and Wein Steiermark two important new members joined the WiM family and this will help us to spread the message in Austria. George Sandeman; Pepi Schuller, MW; Josef Glatt

Wine in Moderation members

Worm explained very well how important it is to find those publications with the best evidence. He,

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