WeWine: a new type of event in Argentina
The first edition of WeWine, the wine festival for millennials organised by Bodegas de Argentina with La Rural, was held on 3 and 4 October 2019. The event merged the best wine has to offer with, among others, different gastronomic proposals, live music, DJ sessions, experimental art, guided tastings with specialists and a gourmet market.
The event was attended by authorities of the Ministry of Tourism, Bodegas de Argentina A.C. and Sociedad Rural Argentina together with the Secretary of Tourism; over 200 Argentinian wineries, experts, etc.
Wine experts from Argentina proposed interactive games through mobile devices, with trivia and contests whose winners were awarded with tickets for exclusive tastings, bottles of wine, and courses. The Wine in Moderation message was disseminated in a creative way, incorporating simple tips for a moderate consumption of wine. In addition, the concept of "Wine in Moderation" was also experienced through the delivery of water vouchers and the presence of permanent hydration stations.
Attendees enjoyed a space dedicated to art with Art Drink & Fun, where they had the opportunity to customise their own wine labels. Gastronomy was also at the centre of the event with outdoor food trucks offering various options such as roast, crepes, shawarma, sandwiches and hamburgers. The festival also featured its gourmet sector of regional products such as chocolates, sauces and olive oils, etc. all ideal to accompany the tastings.
Highly devoted to sustainability in general, the event maintained its commitment to a number of initiatives in addition to Wine in Moderation, among which:
- they recovered 800 kg of glass and 150 kg of cardboard which were sent to the El Ceibo Cooperative for recycling.
- Eco House, a non-profit civil association that promotes environmental education, was present for the first time at the festival with a space in which several awareness activities were carried out under the concept “small actions for many people, big changes”.
For more information on the event:
Web Site: www.we-wine.com.ar
#WeWineVinoParaVos / #WeWineFestival