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19.01.2023

Terroir Moselle joins the Wine in Moderation movement

Terroir Moselle joins the Wine in Moderation movement

PRESS RELEASE - Brussels, 19/01/2023 – Terroir Moselle, is the first association of its kind to partner with Wine in Moderation with the aim to show its commitment to the sustainability of the wine sector, empowering professionals and encouraging the moderate and responsible consumption of wine.

A joint initiative of producers, institutional, and tourism actors of the European vineyards of the Moselle region in France, Luxembourg, and Germany, through its partnership with Wine in Moderation, Terroir Moselle will focus on the communication of the responsible message and the empowerment of regional professionals and will seek to include Wine in Moderation horizontally in all its actions.

Sandro Sartor, President of Wine in Moderation said, "We are delighted to partner with Terroir Moselle as this partnership aligns with our mission to share the culture and history of wine, and we look forward to working closely together to empower professionals and consumers alike on the importance of moderation and responsibility in the consumption of wine." He continued "our partnership with Terroir Moselle will allow us to reach a wider audience and share this important message, and we are excited to work with a joint initiative of producers that shares our commitment to responsible wine consumption”.

Ségolène Charvet, Manager of Terroir Moselle commented, "We share the excitement to partner up with Wine in Moderation and support the common efforts of the sector to promote responsible consumption patterns. At Terroir Moselle, we are firm believers that wine should be enjoyed in moderation and as part of a balanced lifestyle, and we look forward to being a part of the movement and showing our commitment to the sustainability of the wine sector"

Since 2008 Wine in Moderation has been sharing the culture of wine with the aim to educate consumers about moderate and responsible wine consumption in the frame of a balanced lifestyle. With a large network of member organisations in a number of countries around the world, Wine in Moderation is committed to continue working for a sustainable culture of wine.

About Wine in Moderation

Wine in Moderation is the programme created by the wine sector to inspire an active respect for wine as a product of culture among people who choose to drink, thereby contributing to healthy lifestyles and the reduction of alcohol related harm. The programme builds on scientific evidence, education, and self-regulation to organise and empower wine professionals with the information and tools to responsibly present wine, raising awareness and knowledge about responsible drinking patterns and moderate wine consumption and inspiring consumers to enjoy wine and its culture in a healthy, positive and convivial way. Centrally coordinated, Wine in Moderation is implemented nationally respecting local cultural diversity.

WiM Association

The WiM Association is the international not for profit association founded by wine sector associations and leading wine companies that centrally coordinates the Wine in Moderation programme and expand its reach and impact throughout the world.

About Terroir Moselle

 

Terroir Moselle is a joint initiative of producers, institutions and tourists from the European vineyards of the Moselle in France, Luxembourg and Germany. These actors are keen to help you discover the diverse terroirs on which high quality wines flourish, sharing a common know-how and history dating back to the Romans.
 

Four designation of origin make up the European Moselle Valley. In France, the AOC Côtes de Toul is located on the hillsides north and south of the town of Toul. The vines of the new AOC Moselle, extend over several communes from Metz to the tri-border area. The Moselle Luxembourgeoise appellation is located on an area going from Schengen to Wasserbillig, along the border with Germany. It is the only vineyard in the Grand Duchy of Luxembourg. On the other side, the Mosel appellation starts in Perl, and follows the valley to the confluence of the Rhine in Koblenz. This appellation crosses two regions, Rhineland-Palatinate and Saarland.