Wine in Moderation at Barcelona Wine Week 2025

Wine in Moderation had the pleasure of participating in Barcelona Wine Week 2025 from 3-5, marking our first time with a stand at this important event. With the valuable support of the organisers, as well as our committed National Coordinator Federación Española del Vino, our partner FIVIN (Foundation for Research on Wine and Health), and OIVE (Interprofessional Organisation of Wine of Spain), we were able to present our message of responsible drinking to a wide audience of wine professionals.

Our main goal at the fair was to raise awareness about the importance of promoting moderate drinking as part of everyday practices within the wine sector. We engaged with visitors to highlight how professionals, from producers to distributors, can encourage responsible consumption and integrate this message into their daily activities.

At our stand, we provided informational materials to help professionals understand the tools and resources we offer to support responsible drinking initiatives. We also had water available to encourage hydration between wine tastings, reminding visitors of the importance of balancing enjoyment with care. To further engage attendees, we gave out pins, breathalysers, and tote bags—practical and fun items that help reinforce the message of moderation.

A special highlight of the fair was connecting with many of our supporters who stopped by to collect their supporter stickers and take photos. It was great to see the enthusiasm within the community, and we look forward to continuing working together to ensure that responsible drinking remains a key focus of the whole wine sector.