Novinky
Initiatives from Members

10.02.2020

Consistently with the commitment of the sector in preventing risk connected to foetal exposure to alcohol during pregnancy, Vin & Société launched last 10th October an informational campaign “It is worth waiting 9 months for a good wine”. The campaign brings to the attention of pregnant women an important message: due to the risks that alcohol consumption represents for the health of the future babies, “as a precautionary measure, zero alcohol during pregnancy”

The message has been spread through three channels:

  • An advertisement published at the beginning of November on printed and online magazines mainly read by women and/or parents (Parents, Cosmopolitan, Magic Maman).
  • The creation of a limited edition jewellery in collaboration with creatives of April Please brand and the influencer Poussine.
  • Digital tools (available for web and social media) and a dedicated website www.vinetsociete.fr/zeroalcoolgrossesse