For numerous years, ACIBEV has been committed to encouraging moderate and responsible drinking through yearly multichannel campaigns. 2023 was no different with a brand-new campaign hitting the market. The new campaign aims to promote responsible drinking as a cultural/social norm to prevent and reduce alcohol abuse.

ACIBEV has indeed developed a new three-year campaign to educate young people and adults, helping them to make responsible decisions about consumption while preserving the cultural, environmental, and economic place of wine in Portuguese and European society.

The campaign is entitled: “Don't overdo it! Be responsible. Drink in moderation.”

From 18 to 31 December 2023, the campaign ran on social media (Facebook, Instagram and TikTok), on YouTube and on 162 leading national websites, including Observador, Visão, Público, CM, Expresso, o Jogo, Forbes, Rádio Comercial, Rádio Renascença, TSF, M80, SIC, TVI, among many others.

To view the campaign videos, click here.