Wine has evolved as part of life, culture, and diet since ancient times. A cultural symbol, the role of wine has transformed over time, moving from an important source of nutrition to a cultural complement to food and conviviality. The art of viticulture and winemaking has also evolved; with some wine regions even being recognised by UNESCO as World Heritage.
Nevertheless, in this long historical path, one thing has remained unchanged and has never been neglected: the association of wine with gastronomy, history, tradition, origin, local quality products and convivial settings.
The art of vitivinculture spreading over Europe
Drinking habits have also evolved over the years, and today, consumers increasingly choose higher quality wines to be enjoyed in moderation as part of a modern, sustainable, and healthy lifestyle. However, in contrast to the inherent culture of wine, many countries are experiencing concerning trends in alcohol abuse, especially the so-called binge drinking with major health, legal, economic and social implications. Nonetheless, studies show moderate consumption remains the general norm; with only a minority of people drinking wine in excess or irresponsibly.