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About Wim

Our values & Principles

Our values and principles

Wine in Moderation Values

  • Moderation & Responsibility

    We embrace moderation responsibility in all our actions.

  • Diversity

    We respect and celebrate diversity. We tailor our actions to respect and address cultural identities and needs.

  • Credibility

    We are led by scientific evidence and we are accountable of our actions, seeking continuous improvement.

  • Partnership

    We are friendly and open. We build partnerships with all relevant stakeholders to reach common goals.

  • Dedication

    We are passionate and committed to make a difference.

Our values and principles

Principles of Wine in Moderation

  • While the vast majority of consumers enjoy wine in moderation, a minority misuses alcoholic beverages in ways that can be damaging to themselves and that can harm others around them;
  • Responsible and moderate consumption patterns of wine can be compatible with a healthy diet and lifestyle;
  • Wine is integral to many lifestyles and cultures across the world;
  • Wine drinking patterns depend greatly upon local traditions, education, gender, age group and socio-economic factors; efforts to promote moderation should be tailored to the needs of each population;
  • Efforts to promote moderation should be based on sound research, social and cultural aspects;
  • All representatives of the wine sector – in every region and at every step of the value chain – have a role to play in finding the best ways to communicate about the value of moderation and to contribute to the reduction of harm from abusive and hazardous drinking.
  • The wine value chain brings an invaluable social, cultural, agricultural, environmental and economic contribution to regions and countries.